Narratives are stories, coherent patterns of information told in a manner of enlightening us, revealing larger issues and opportunities and allowing us to make sense of the world.
Social Media & Marketing
Brogan, C., & Smith, J. (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. New York, NY: Wiley.
Joel, M. (2009). Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Boston, MA: Grand Central Publishing.
Shirky, C. (2008). Here comes everybody: the power of organizing without organizations. New York, NY: Penguin.
Solis, B. (2009). Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Upper Saddle River, NJ: FT Press.
Solis, B. (2010). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. New York, NY: Wiley.