Category: complexity

art & designcomplexitysocial systemssystems thinking

A Beautiful Idea

MakeSomethingBeautiful_Snapseed

Is what you do, where you work, or how you organize, beautiful? Among the many words used to describe our work lives the most neglected and maybe necessary might be described that one word: it’s time to take it seriously. 

For those working in design one of the biggest challenges is getting people to understand that good design isn’t just about making things pretty, but making them better, more useful, more responsive, sustainable, and impactful. Good design is too often seen as a ‘nice to have’ than a ‘must have’ and is thus invested in accordingly.

‘Beautiful’ as a concept has it even worse. In my entire working career I’ve never heard the word uttered even once on a matter of professional importance by others. That’s a shame and it speaks loudly to our present situation where innovation is hard to come by, organizations struggle to attract and retain good people, and the battle for attention — of the market and our workforce — is maybe the biggest one of them all.

But beauty is worth a look, particularly because it is, well, beautiful.

A beautiful term

What is beautiful? Consider the Oxford English Dictionary’s definition.

beautiful |ˈbyo͞odəfəl| adjective

pleasing the senses or mind aesthetically: beautiful poetry | a beautiful young woman | the mountains were calm and beautiful.

• of a very high standard; excellent: the house had been left in beautiful order | she spoke in beautiful English.

Note two key features of this definition: pleasing the senses or mind and high standards. The first part might sound a bit hedonistic (PDF), but when you consider what motivates us at the most base level of existence: it’s pleasure and pain. We are attracted to people, experiences, objects and environments that generate pleasure. In an environment described above when attracting talent, eyeballs — attention — is so hard to come by, why would we not amplify beauty?

The second term is high standards. It’s not enough to attract attention, we need to hold it and to inspire action, loyalty and persistence if we wish to succeed on most counts. Quality is a competitive advantage in many environments, particularly in human services where the complexity associated with poor quality decisions, processes and management are potentially catastrophic. (Enron, anyone?).

An associated term to this is aesthetics, which is defined as:

aesthetic |esˈTHedik| (also estheticadjective

concerned with beauty or the appreciation of beauty: the pictures give great aesthetic pleasure.

• giving or designed to give pleasure through beauty; of pleasing appearance.

Aesthetics is the more active appreciation of beauty — the application of it in the world. Organizational aesthetics is an emergent area of scholarship and practice that seeks to understand the role of beauty in the organization and its implications. Steven Taylor describes organizational aesthetics through storytelling, outlining the way he came to know something through connecting his work with his senses. His story points to different ways in which organizational aesthetics is experienced and understood, but ultimately how its sensed. It’s that attention to the senses that really sets this field apart, but also how practical it is.

Practical beauty

Organizational aesthetics are about practical realities of organizational life, brought to bear through our five senses, not just the mind. Strange that so much of what is produced in the literature and scholarship is so cognitive and devoid of discussion of any other sensory experiences. Yet, we are sensuous beings and most healthy when we are in touch (literally!) with our senses in our lives. Consider the cortical homunculus and you’ll know that we feel through a lot more than we often use in our work lives.

Organizational aesthetics is about using methods that tap into these senses and the qualities of physical, social, psychological spaces where they can be used more fully to contribute to more impactful, healthier and happier environments for humans to work and thrive. This approach is rooted in design and the hypothesis that, as human created (thus designed) constructs, the modern organization can design in beauty as much as it can design beauty away. Like design itself, organizational aesthetics is practical, above all.

Citing earlier work from Roozenberg & Eekles (1995) on the topic of design causality, Steven De Groot, from the Eindhoven University of Technology, points to the way in which design is a responsive means to helping an organization adapt.

By fulfilling functions a design satisfies needs, and gives people the possibility to realize one or more values. Transferring these fundamentals, the design of the organization needs to change as a consequence of changing roles and needs of the employees in this case.

Roozenberg and Eekles assert that form follows value and thus, as De Groot sought to explore, explicit value of beauty can produce beautiful organizations. The reasoning for this research comes from earlier studies that show that when organizations value and nurture beauty within them, employees are happier, their commitment increases and the organizational function is improved.

Dispelling beautiful myths

Despite the reams of research that has emerged from a variety of disciplines showing the connections between beauty and positive outcomes and experiences in organizations, there will be many who are still troubled by the idea of integrating the word ‘beautiful’ into the serious world of work. It may be tempted to rely on a few myths to deny its utility so let’s dispel those right away.

  1. Promotion of beauty is not denial of the ugly. Ugly is everywhere: in the news, on social media (spent time on Facebook lately?), and embedded in many of our global, social challenges. Embracing the beautiful is not about denying ugly, but drawing our focus to areas where we can create change. As I discussed in a previous post, good design is increasingly about reducing information overload and focusing on areas we can influence by creating positive attractors, not negative ones. It’s based on attention and human nature. We stop and remark on fresh cut flowers. We comment on a colleagues’ attractive new outfit or clothing item (“I love your new socks!”). We see something that is well designed and we admire it, covet it or just enjoy it. Beauty captures something of the most rarest of commodities in the modern age: attention. We won’t change the world by yelling louder, we’ll change it by speaking beautifully, better.
  2. There’s no single definition of beauty. Beauty is truly subjective. What I might find particularly beautiful is different than what someone else will, yet there is much evidence that there is also a shared sense of the beautiful. Pierre Bourdieu’s work on taste and taste-making (PDF) points to the social means in which we — fair or not — share perspectives to elevate ideas, concepts and artifacts. We are social and thus share social rules, tastes and ideas and that this might be done across cultures, within ‘tribes’ or tied to specific settings or groups, but there is always something shared.
  3. There are shared principles of beauty. What makes for a shared cultural experience is something that we refer to as simple rules in complexity studies. These are rules that may be explicit, unconscious or tacit that guide collective actions and shared experiences. It, combined with history (and something we call path dependence – a driver of stability and stasis in a system), is what allows us to have some collective appreciation of the beautiful. It’s why natural elements (e.g., plants) or use of certain colours can create a positive atmosphere and psychological experience within a setting even if those plants or colours are universally loved.
  4. There is plenty of evidence to support the case for making changes based on beauty. This ‘absence of evidence’ myth will take a while to dispel as people will see (or not see) what they want to. All I would suggest is that you take a long hard look at some of the research — in particular Steven de Groot’s doctoral work — and put that up against any other theory or program of research and explain how it’s less than — particularly given how young of a field it is. There is an entire academic journal devoted to this topic (and, like in any journal, not all the evidence is top-notch, but there’s good work in there and throughout the literature). Consider how management theory, a well-established area of scholarship, is already becoming ‘a compendium of dead ideas‘ given the paucity of solid research behind it and yet something like organizational aesthetics hasn’t taken hold? The battle is long, but adoption of some new, beautiful thinking is one that will pay off. I’ve not even started getting into the arguments for environmental and organizational psychology or design.

Change in a complex system is about creating, finding and amplifying positive attractors and dampening and eliminating negative ones (and in complex systems positive isn’t always good and negative bad, it’s about what the goals are in the system — what you wish to achieve within that system. In society, these are almost always socially negotiated, somewhat contested).

Attracting attention, ideas, and energy is one of our biggest social challenges at the moment and a huge barrier to change.

Everyone’s looking for a way to capture attention and hold it when there is a beautiful solution right under their noses.

Everyone needs beauty as well as bread, places to play in and pray in where nature may heal and cheer and give strength to body and soul alike” – John Muir, 1869

Image Credit: Author

art & designcomplexityinnovationsocial innovationsystems science

Seeking simplicity among complexity? Go Dutch!

DutchCycle_Snapseed

In a world awash in content and the resulting complexity that comes when it all intersects the viable options for how to manage it remain few. The Dutch De Stijl art and design movement might offer some lessons on dealing with complexity that we can apply beyond products to creating beautiful, functional, and effective services, settings and policy options.

Are you informed about the world? Chances are the answer to that question is both no and yes. There’s no question that you’re informed, the question might be more on what you’re informed about, to what extent, whether that’s of your interest (and relevance and need) and whether it’s an accurate (and useful) depiction of the world around you. That’s a much more complicated set of questions with a troubling set of answers. But one group (the Dutch) may have found some solutions… but we’ll get to that in a moment.

First let’s look at what we’re up against: data streams of distraction.

Data streams of distraction

Consider the many information sources we’re presented with daily.

Consider mine in no particular order, starting with digital : Email (multiple accounts), two course management portals, Instagram, Twitter (two accounts), LinkedIn, Facebook, Facebook Messenger, Whats App, comments on my website or Facebook company page, about 2 dozen apps (on my iPhone and iPad), myriad websites I visit, text messages and, oh yes, occasionally the phone will ring. Next, there’s physical magazines, books, radio or music streams and television, too. Looking out my window I see cranes and buildings and billboards from my downtown loft apartment (and hear birds singing, above it all).

I also encounter real-life human beings, too and they have things to share and more information for me. Funny, that.

This is based on what I choose to look at (even if some choices are rather constrained, such as knowing there is only one way to reach someone and that means engaging with a particular media form I intensely dislike — I’m talking about you, Facebook). Travelling through my day, others will approach and engage, I’ll encounter new things that present themselves and will be handed, shown, flashed or spoken to plenty of other information. The volume of information keeps growing with every encounter.

Then there’s the information stored in memory, the remnants of all of those other days, experiences, and a lifetime of events and information.

This will all happen in real-time, refer to present situations, the past, many possible futures, contain truths, lies, myths and be incomplete in parts all over. It is, in short, a perfect representation of complexity. And it’s causing us a lot of problems.

Information overload

The term ‘information(al) overload’ has been coined to describe the exposure to too much information or data. Information overload and the design problems that information abundance provides has contributed to . Engineers, the builders of much of our critical infrastructure (including, ironically, information technology), know this firsthand and are growing in their concern over how they see that influencing their work. In 2012 the IEEE published a book (PDF) that looked deeply at the role of information overload where the authors note that information overload is not just when people seek new information, but when it information searches for them. The authors argue that:

Information overload “places knowledge workers and managers worldwide in a chronic state of mental overload. It exacts a massive toll on employee productivity and causes significant personal harm, while organizations ultimately pay the price with extensive financial loss”

Annual Reviews, an academic publisher of multidisciplinary research, was motivated to write a piece on information overload in their industry (PDF), noting the present problem is partly one of removing intermediaries:

“…the removal of the intermediary (typically the librarian, but sometimes the publisher) from the information seeking chain…means we are all librarians now, and have to behave like them—constantly reviewing and validating data.”

That takes a lot of work. Both of these works are from 2011-2012 and since then the continued expansion of broadband and mobile technologies, facilitated by cameras and cheaper access to technology, has only added to the amount of information available. The content generation capacity of the public has increased, the consequences are no different, and the solutions fewer.

Perversely, one of the strategies we use to battle overload is to throw more content at the problem as Tom Fishburne shows in this cartoon. We create greater complexity by adding more complexity.  This is the tension. We want to add more information to clarify, rather than strip it away, and end up doing the opposite.

Yet, there may be hope and it is rooted in pragmatism and a desire for beauty: the Dutch design movement, De Stijl.

Designing away complexity: going Dutch

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To the untrained eye (which, until a few weeks ago, was mine until I met Corrie van Walraven) the image above would suggest a modern styled home built in the last 20 or 30 years.  Rietveld Schröder House, pictured, was actually built in 1924 and reflects a Dutch design ethos that’s continued through to today of keeping things clean, organized, efficient, flexible, and beautiful.

By many standards the Netherlands has shown itself to be an expert in complexity. Holland is among the most densely populated countries in the world, manages to grow food, survive and thrive in a physical environment that shouldn’t even exist (it is, after all , situated mostly under water). They’ve become masters of adaptation, because they’ve had to be. Dutch design reflects much of this and De Stijl is a perfect example.

Though Dutch design has had many facets and movements De Stijl remains popular partly because of it’s ability to create simplicity amid complexity while creating beauty. Beauty in a designed artifact means it has an evident function, but also elicits a positive aesthetic experience. As Steven de Groot’s research has shown, beauty does not only have intrinsically attractive qualities, but its presence in organizations can lead to higher productivity, employee retention and satisfaction, and overall institutional effectiveness.

Beauty provides an experience of positivity, generally free from confusion, and often clarity. It is lack of clarity and the presence of confusion that is what complexity often brings. Anything that can increase the first and reduce the second while remaining adaptive to the realities of complexity (e.g., information seeking you out) and the data stream is something worth paying attention to; that’s where De Stijl and examples like the Rietveld Schröder House provide guidance.

The house, pictured above, was designed to create a fluid, adaptive space that could configure to a variety of situations and evolve over time. It deals with the amount of content — people, furniture — adaptively, within the boundaries of its walls, in ways that preserve form and function, yet do not get bound too tightly to any particular model. Another distinction is that it is designed to provide the least distinction between the indoor and outdoor spaces. Thus, the design feels somewhat less visible through its simplicity.

Coherence within boundaries

What the De Stijl movement does well is integrate complex ideas together, beautifully, and subscribing to a design philosophy that mirrors Dieter Rams’ belief that we should design as little as possible. De Stijl is about creating coherence – beneficial coherence in complexity terms — within boundaries. It’s work doesn’t seek to integrate the outside and inside (indeed, the criticism of the Rietveld Schröder House is that it doesn’t integrate well within the neighbourhood), but it does exceptionally well within the boundaries of its walls.

What we can take from this is the emphasis on internal coherence within our informational and organizational spaces, because those are the areas we can place boundaries. Systems thinking is all about boundary setting otherwise the focus becomes incoherent. This means being deliberate about where we set up our personal boundaries, professional boundaries and learning boundaries, but in keeping with De Stijl, keeping those flexible and adaptive and always moving, yet in a system that strives for coherence. One of the reasons information overload happens is because we have too much to create coherence with and because we’ve lost what our intention was with the information in the first place.

So a takeaway is this: be intentional about what you’re looking for and what you use. Be mindful of the things that give you coherence in your work and life and create a learning space where you can adapt. Strategy and purpose can help determine this — connect to this. Use the principles of Dutch design through De Stijl to design the conditions that support meaning making.

And if you want a great example in the personal realm, check out another creative thinker with Dutch lineage, Leisse Wilcox, on how self-love through better personal, environmental and social design (my word, not hers) can make you a happier person. That might be the best design you can create of them all.

Acknowledgements: A big thank you to Corrie van Walraven for sharing with me a piece on the De Stijl movement that inspired this post. Corrie’s a great representative of how wonderful the Dutch are and her generosity of spirit and great job as a host is greatly appreciated.

Image Credits: Author and Rietveld Schröder House by frm_tokyo used under Creative Commons License via Flickr.

behaviour changecomplexityemergenceevaluationsocial systems

International Women’s Day, Every Day

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Today is International Women’s Day when the attention of one half of the world’s population is brought to the entire world, suggesting that maybe this day is best honoured the other 364 days as well. Time to consider how this might look. 

People worldwide will be celebrating and honouring women as part of International Women’s Day (#IWD2107) and it’s hard to conceive of any issue that is more worthy of such recognition. The theme for this year’s day is Be Bold for Change (#BeBoldForChange) with a variety of resources and promotional campaigns set up to raise awareness of women’s issues worldwide; support women and men in advocating for positive, healthy change around sex and gender-based discrimination; and creating a climate of positive human development for everyone, worldwide.

Depending on your perspective, this celebration of women worldwide on International Women’s Day is either something to be cherished or viewed with discouraged puzzlement — and both reflect the enormity of the issues that women face.

Women make up more than half of the globe’s population, are most often charged with raising children, represent the highest percentage of caregivers in most societies, and yet are systematically excluded (at worst) or badly included (at best) from many of the levers of power to enable them to sit on par with men on many issues that matter to women. A simple and depressing Google image search of Fortune 500 CEOs will find a white male wall of images that would almost suggest that a woman’s presence is there by mistake. If this is the starting place, the end is surely worse.

The puzzlement comes not from celebrating women, rather from the fact that we still need a place to do it because it’s not part of the fabric of everyday life for far too many, despite it being 2017 (two years past 2015 as Canadian Prime Minister Justin Trudeau remarked on his gender-balanced cabinet appointments). Just as Black Lives Matter is a necessary statement (and movement) because, for many, the lives of black people are treated as if they don’t matter, we need to celebrate women because they are too often treated as if they are the furthest thing from celebration-worthy.

It’s not elsewhere

A look through many of the various campaigns and promotional material looking at advancing gender equity will find a very visible presence of images and foci on the developing world. While it most certainly the case that women in these regions face considerable gender-based disadvantages the emphasis on the ‘other’ parts of the world can take our attention away from what is happening closer to home. In Canada, the wage gap between men and women has actually increased in recent years, with women earning 72% of what men do.

Not only do women earn less, but they make far less gains than men and this is made even more so if you belong to a racial minority. According to the Institute for Women’s Policy Research in the United States based on the current rate of change, a white women will need to wait until 2059 to achieve pay equity. For Black women, this stretches to the absurd 2124 and for Hispanic women it’s at the incomprehensible 2248. Yes. some women in the United States will need to wait for 230+ years to see their pay equal than of a man at the current rate of change.

And this is just on matters of pay. The issues women face are far deeper and beyond comment in one simple article such as this.

The point is that women are systematic disadvantaged everywhere and the solution space needs to take a systems perspective if there is any hope of making meaningful progress and making the rate of change something better than expecting something different in 10 generations from now. One of the best ways to ensure that women succeed is to engage the other half of the system: men.

Areas of action: the role of men

It has been heartening to see an outpouring of support for #IWD2017 from men, something that is notably different from past years. Too often celebrations of diversity, resistance, or change involve the group most disadvantaged, but not enough from those whose power is challenged, yet whose involvement is necessary for systemic change to happen. Men need to play a big role in the change. This is not a ‘what about me’ kind of statement from men, but a realistic assertion that systems change cannot take place without engagement of the different parts in the system and that means involving both sexes in the change process.

The matter of violence against women is one of the areas where men’s involvement is critical and starting to attract greater engagement from men. One of the attractors used to draw men to this issue is through sport. Breakaway is a soccer (football) themed online game designed for boys (and girls) aged 8-15 to educate and illustrate issues of gender-based violence. Using sport and the things that boys are interested in (like video games, playing with friends) is a clever means of upending the usual approach of simply telling people about the harms associated with gender-based violence and hoping something changes.

In Canada, many of the Canadian Football League teams have programs aimed at their fans to raise awareness of and prevent violence against women. This is providing a more constructive counter to the horrible displays of gender-based violence from football players in the National Football League in the United States in recent years. Games like Breakaway and the integration of sport leaders into the conversation starts to change the dialogue around who commits violence, what the norms are around violence, and provide positive examples for young men to follow in living a life violence-free.

Changing the narrative: A systems perspective

The matter of women’s rights, freedoms, and opportunities is not simply solved due to the conflation of social, economic, geographic, and historical factors that have shaped the institutions and norms that surround sex and gender-based discrimination. That knotting up of issues is the hallmark of a complex system and thus, if we are to make substantive progress for women (and humanity, at large) on these issues the matter is better served by taking a systems approach. A great place to start is recognizing the complexity of the matter.

Attractors are forces that draw in (or repel) energy — attention, information, enthusiasm, focus, commitment, and more — and finding those that will attract both men and women (whether together or apart) to women’s issues is key. The use of sport and games as a means of attracting men is one example. Many men and boys engage in sport for creativity, recreation, social connection, and skill development and channeling those positive qualities toward inclusion of, respect for, and support of women and their rights is one way to scaffold from one issue to the next.

Engagement of thought leaders, opinion leaders and micro-influencers can also be a tool by shifting the norms, content and tenor of the discussion. These individuals are those that are on the pulse of trends, reflecting social aspirations, or simply provide direct means to cut through the clutter of the mediasphere to deliver a message. This is not just about celebrities, but those who are listened to. This amplifies a positive attractor within the system and draws more men (and women) into constructive conversations and actions.

An attractor-based approach to systems change also requires engagement of diversity within that system. This is another reason to consider the micro-influencer: someone who is a big deal in a small(ish) social space. These might be people on Instagram or within a community of practice or a local champion that has a committed, devoted following or engaged audience. These influencers speak to niche populations, issues, contexts and media forms that resonate with small segments of the population, deeply. That deeper engagement is what will propel people to make substantive changes in their behaviour, speak out, and further push change forward rather than a wide, thin engagement strategy. This last point speaks to the role of evaluation in all of this.

Evaluating the revolution

Social change is only thus because something happened that was different than was before. The only way to tell if the present is different than the past is to evaluate (compare) and potentially to attribute what happened to something that was done. But evaluation is more than social accounting, it’s also about gathering and using information to make things better and more impactful as things unfold. We don’t want to wait until 2059 to see if whatever efforts were put in place today will lead some women to pay equity. We might (and hopefully do) want to see things amplified so that this target date is brought closer to us.

The way to do this is to develop an evaluation strategy that clearly describes what is happening, what efforts are being developed and employed to support change, articulate a theory of change, and then create a series of strategic data collection measures (*that might not all be quantitative) that can be deployed at a system level and various smaller levels within the system to monitor and evaluate what kind of change we are producing. This allows us to ensure that whatever positive attractors we have are amplified and reinforced and those that are negative are disposed of or dampened. This can only be done if we have the feedback mechanisms in place and that is what evaluation delivers.

As we recognize the strengths and wonders that women bring to this world every day and the struggles they face, let’s consider how we can build on this energy and create attractors that can last beyond a day, a month or season to being something that is part of the fabric of life every day. That would be truly something to celebrate.

 

 

 

behaviour changecomplexitypsychology

Foreseeing the Unpossible

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Change may be the only constant and, beyond wet babies, few of us welcome it. Foresight is about looking ahead to what change(s) might be coming to help us prepare, but that doesn’t help much if we don’t know where we are right now. 

Last night I had a wonderful conversation with some foresighting peers, all fellow alumni from the Strategic Foresight and Innovation MDes program at OCADU. We were coming together to talk about what we, as ones with training in the foresight theories, methods and tools that help people consider possible futures, can do to help and heal the world in the wake of Donald Trump’s election and the social collisions that have come with it.

Trump’s election was an example of where the foresight community — like pretty much every other scholarly field — failed. Few, if any, saw it coming. No matter your slant on the media coverage, 18 months ago no one was talking about the Trump presidency in serious terms – hardly even Donald Trump, himself.

Even after securing the Republican nomination his candidacy was seen as taking on the impossible. Now, it’s the unpossible.

Today we have someone going on a campaign-style crusade against his opponents after he’s won the election. It’s as if the presidential outcome was never decided. No one saw that coming, either.

Or Brexit.

Or…you get the picture. There are a lot of things that have been missed by very smart people with powerful tools, theories and resources and it’s happening a lot.

This is less about bad foresight as much as it is a lack of insight into the present day and the present moment and the human beings who inhabit it. It might be time to bring psychology into foresight and that begins with understanding how people live their lives day-to-day and what they think, feel, pay attention to, and gravitate to (and away from).

Putting difference in context

To see the unpossible we need to start going deeper into the heart of human life.

While many laud the accomplishments of the maverick, the inspired trailblazer, or the wonders of diversity, the truth is that we are wired more tightly to sameness than difference. (Like it or not). Difference and change are two things we humans don’t have innate attraction to at a macro level, yet it is the hallmark feature of the cosmopolitan, modern (and certainly Western) world. Complexity is about diversity, change, instability, and non-linearity — the very things we humans have trouble with and yet we keep making systems that are ever-more complex making for a paradox of epic proportions.

Take the Syrian refugee crisis as an example of difference in-the-world. Canada is taking in over 35,000 refugees and has a commitment to maintain a slightly reduced level of refugees (from all over the world) for the foreseeable future. This pales in comparison to what other countries such as Lebanon or Turkey have taken in, but shames its larger neighbour to the south.

These new citizens bring new ideas, energy, culture to a country that has more than enough space, plenty of relative wealth and a population who are willing and able to help. Syrians (like so many refugees) have experienced  horrors and more human suffering than anyone should have to endure.

While these new Canadians are contributors, they also require resources to help them settle. For many, it will be some time before they integrate into Canadian life enough that they no longer require government or charitable assistance. In the meantime, this group is hungry to work, to study and to create a life for themselves in their adopted home. The problem comes when there are others already here who also want to work, study and create a life for themselves and can’t do it to the levels they want and who might see the scarce resources being further reduced by these newcomers.

If I am a Canadian without work, how happy should I be that we are committing to providing 35,000+ people who are also looking for work with a place in my country? If I’m waiting for healthcare treatment, how is this going to affect me? How might I feel when I see that these newcomers get food, shelter, community support, job training and programs aimed at supporting them to integrate when I don’t believe I can get anything like that and I’ve been here my whole life? When has the Prime Minister ever come to welcome me to anything?  If I was a refugee from another place just a year or two earlier, why didn’t I get this treatment when I arrived?

These aren’t just Canadian questions. They are being asked in Germany, Lebanon, Turkey, England, Jordan, Sweden and anywhere there is a perception of scarcity of resources (which is pretty much everywhere).

This is but one example. The humanitarian impulse that many people feel when looking to help those in need is why Canada and so many nations around the world have stepped up and taken in these Syrian ‘strangers’ as their new friends, neighbours and family with open arms. It’s heartwarming and represents some of the better angels of our nature. Yet, this doesn’t make the concerns that someone who is already settled here any less legitimate. This is that part of the equation that is easy to miss or dismiss when we see resistance to change or opposition to these kind of initiatives.

The psychology of difference

For those who identify as a progressive or liberal, opposition to change, diversity and global integration is often labeled as ‘small-minded’ at the least, racist at the worst. Certainly there are elements of that which can reside within what might be considered ‘conservative’ movements, yet it’s unfair to use these labels to describe an entire worldview. Social psychologist Jonathan Haidt recently commented on the pull between globalist and nationalist thinking, pointing to the way worldviews about change and stability help us understand the rise of Donald Trump and other radical candidates. His analysis an application of moral psychology provides what may be the most powerful explanation of why we are seeing the ‘unpossible’ become possible.

As a caricature for illustration, liberals are biased to see positives in change while conservatives are biased toward promotion of stability. When change is constant and stability is comforting, this dichotomy is not easily resolved, if at all.

Psychology can help us in other ways when looking to the present and future of our world. One is to consider the cognitive biases that we hold when we bring a worldview that sees change and stability, globalism and nationalism, unity and diversity in everyday life.

One bias or mode of thought is attribution theory— taking one thing and ascribing qualities from it to another. In the case of a Trumpist United States that positions difference — Mexicans, Muslims, immigrants, other countries’ trade policies — as a threat we can find examples of how this thinking plays out. It might be easy to look at what is the most obvious — people who are new, dress differently, speak differently, believe different things, and look different — as the culprit. After all, when things were good — when “America was Great” — these people weren’t here and this situation didn’t exist. Simple cause and effect, right?

Of course, we know that the ‘good old days’ were rarely ever as good as we make them out to be. This is because of a collection of other cognitive phenomena.

Hindsight bias is a way of confirming present feelings and thoughts based on seeing the past through a distorted lens that allows us to say things like “I knew it all along”. Nostalgia is a form of hindsight and allows people to reflect back on positive feelings and experiences in life, but also to connect to simplicity, which is why we remember simple, but strong feelings (love, fear, conviviality) but lose the details of just what was said or the specifics of an encounter. It’s the feelings that matter most.

A quote attributed to Toni Morrison is particularly apt here:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Finally, confirmation bias takes these thoughts and reformulates them into the present, which is a way of saying that we fit our memories and thoughts from the past to fit our current belief system.

Understanding time and change

Change is always relative. The parable of the frog in the boiling pot is a good one to illustrate this. We might not perceive the water getting too hot until it’s too late because change is so persistent, yet gradual. The distresses we find in modern life are the ones that often promote loneliness, disconnection and separation from the natural world. These are all things – communion, connection, engagement with nature — that promote wellbeing and comfort.

Difference can be a source of inspiration, new ideas and innovation, but it can also be a source of distress because of this perceived separation from the stable. When I’ve had traditions, practices and a way of living that has provided comfort for me my whole life and, in a time when I need comfort more than ever, am having trouble seeing those things that once brought me comfort in everyday life, how am I going to feel about difference? To what might I attribute this difference, this change to? The answer sometimes comes in the form of racism, sexism, sexual discrimination, and ethnic nationalism.

Trump and others are capitalizing on the fog that comes with memory and our self-selection and editing of history in our minds. What we long for are those feelings associated from earlier times and those feelings are connected to the simplicity of the practice (as we construct it in our memory). When you recall your day to a friend or loved one you summarize: that’s how memory works for you. You don’t speak of the day in terms of how your brain actually functions moment-to-moment with the gamut of feelings, thoughts, memories you have at any one time because you’d sound like a lunatic with all the chatter, contradiction and stream-of-consciousness going on. That’s your memory at work in bringing clarity to the chaos of a waking moment.

The distress, discomfort and dissatisfaction with all of this change is reasonable and legitimate. The manifestation of those feelings into hatred is not. Add in our bias toward in-groups — however we personally define it — and the reaction that we are seeing isn’t surprising at all. We are forward-oriented beings, we see things moving ahead and when social or economic situations force us backward by having less — friends, social engagements, money, buying power, security, stability — we don’t handle it lightly.

Time plays many tricks with our mind whether we view it as being in abundance, scarcity or even relate to it at all in the moment.

Light on our shadow

Add in another feature that we often overlook: our darker, shadow side. Jung spoke about the importance of the shadow and using it to understand the light. We all have a shadow, that darker side of our nature that emerges in times of stress or when we least expect it.

The human shadow is that part of the self that revels — even momentarily — on revenge**. How often have we, in fleeting moments (or even longer), wished ill-will on someone else? That person that cuts us off on the way to work; the clueless person who stops at the top of the escalator in a busy shopping plaza; your cousin who always takes more than his share at family dinners; queue jumpers; the telemarketer who interrupts your quiet night at home to sell you something; the sports fan who cheers for your team’s rival and revels in your team’s defeat; the person that votes for the candidate who’s not yours.

Why are revenge movies so appealing to so many? The Revenant wouldn’t be much of a story (although a glorious testament to the Alberta mountain landscape, which is well worth seeing on its own) if we didn’t, at some level, relate to the characters’ desire for revenge. It feels good. And it makes many of us recoil in horror and deny it when we consider it as part of us.

I experience this all the time and I’m not proud of that. I’ve not met a person yet who hasn’t confessed (when pressed) that they feel the same way. It’s part of being a human being.

Seeing the unpossible is about seeing ourselves as humans, not just fellow citizens who we think ought to mirror our own personal ideals. Humans get scared of change, they are overwhelmed with information, have few tools at their disposal and even less time and energy to apply those tools, and they are willing to seek comfort in anything that holds the promise of making life simpler.

If the present and future will be shaped by humans, then we need to add our humanity, including the ugly parts of it, into the mix. Consider that when you make your predictions, generate your models and envision the world ahead and also ask yourself whether you’re comfortable getting a little darker in your outlook on life right now.

Only by seeing us as humans can we imagine what seems unpossible as possible.

** A fun way to soften the harshness of thoughts of revenge on others is provided by the Canadian comedy troupe Kids in the Hall.

complexityevaluationjournalismpsychologystrategic foresight

Unpossible

Yinka's Ship

‘Post-truth’ was named the Oxford Dictionary word of the year. No fitting word reflects the strangeness of 2016 with the exception of unpossible, a word I made up and in a post-truth world might as well be as legitimate as many of the arguments being made about the most important things of the day, which is why we need to rethink how and what we pay attention to. 

When I was a little kid I was absolutely fascinated by ships in bottles (and still am). To me this was the embodiment of the impossible made possible. I’ve been shown how its done, read about it and still can’t really believe it despite seeing many ships in bottles over my lifetime. Gothic boxwood prayer beads are in the same category: they are both of the world and otherworldly at the same time. Brilliant stuff.

These are creations of human ingenuity, craft, patience and beauty.

What we have started to see in the social world are acts that are equally implausible to comprehend, yet lack all of these qualities but share one feature: creativity.

It may be time to examine what creativity means and what its impacts are because what might have been harmless chatter is now becoming big business and its transforming our world in ways we never could imagine and ways we might not really want.

In short: we are creating the unpossible.

Truthiness of fiction

Writing in Salon, Erin Keane reminds us that it was ten years ago that the concept of ‘truthiness’ was first floated out by Stephen Colbert and went on to become the 2006 Word of the Year by Mirriam-Webster. Keane reflects on the genesis of the word and how it articulated how a feeling of something being true could override the availability of evidence to support its existence without necessarily creating an entirely new reality.

With truthiness, though, we still recognized that truth exists, just that it could be overridden and bent to serve our own emotional purposes.

In a truthy world the absence of clear evidence didn’t mean that something didn’t exist if our feelings suggested that it might. Hence, we had an assault of Iraq and search for weapons of mass destruction based on a feeling that someone like Saddam Hussein would want to deploy them if he had them (which might have been true, but he didn’t have them and there was no evidence to suggest he did so it wasn’t true).

Now, those logical or hypothetical — if unproven — suppositions matter less. We’ve taken out ‘facts’ from the middle of the equation separating truth from fantasy.

In the US election, ‘fake news’ sites outperformed ‘not-fake news’ sites. In other words: those peddling fictions about the world drew more attention than those who sought to share what actually happened in the world. Except, what also actually happened was that people were reading, maybe believing, but certainly sharing and endorsing these made up stories, which were once referred to by names such as ‘lies’, ‘propaganda’ and ‘slander’. Now, it’s called reporting in a post-truth environment.

When the head of a news organization that promotes people who believe there ought to be a cap on women and girls in science and attacks citizen movements focused on social justice like Black Lives Matter is promoted to the role of chief strategist for the White House to serve as a representative of the people in strategy, that is post-truth at work. **

Tardigrade amnesia

The Tardigrade is perhaps the most remarkable animal on the planet. They can survive in temperatures close to absolute zero and over 150 degrees centigrade. If resilience had a mascot, it would be the tardigrade (pictured below — with credit to Bob Goldstein and Vicky Madden).

waterbear

While the effect of an election on policies and practices from healthcare, environmental protection, human rights, and safety and security may be wide-reaching and last beyond the term of office for most politicians the response can’t simply be to ‘toughen up’ and accept what’s being done, even if it is done under the banner of electoral legitimacy. Resilience is not about just absorbing shocks, but also about adapting to prevent the shocks from coming, to lessen their intensity, and also about systems change wherever possible.

The tardigrade is an expert on resiliency. It is as if it decided that, rather than plan for the best-case scenario, it figured out what the worst case would be and developed itself for that context first. Even if the tardigrade doesn’t encounter absolute zero temperatures that much in the world, it is ready for it.

Resiliency in social systems requires the same thinking.

In the US election and Brexit vote we saw politicians, pollsters and the media all get it wrong: they didn’t assess the mood and mindset of voters accurately. More importantly, voters may not have voted for what they are getting, but against what they got. In that case, what they ‘got'(i.e., had) was a sense of falling behind, perceived unfairness, absence of connection between their social world and the one talked about on TV or in government, and isolation from the economy, society and a world they thought they knew and were promised — something that built up over decades.

The voters wanted something different than what they had, but they may not have understood what they might get from this difference.

Foresight, in hindsight

Strategic foresight is a discipline that combines creative thinking, data, and planning together. It’s a burgeoning field of practice-based inquiry that offers an opportunity to explore various hypotheses about possible futures. We cannot reliably predict the future, particularly in complex systems, however it is possible to anticipate events based on trends, forecasts and signals that emerge from the data we have about the past and present when applied to the planning for the future.

Strategic foresight is a relatively young discipline, yet it holds much promise in aiding our ability to be resilient in the face of adversity and guide our actions to prevent problems and amplify those factors that can generate solutions. The result are ‘evidence-informed imaginations’ like the one that my colleague Peg Lahn and I did on the future of the neighbourhood in a growing city like Toronto, Canada. Ahead of legislation curbing the way high-rise building were built, we anticipated massive problems for Toronto’s high-rise condominiums based on the data we gathered and scenarios we developed. Falling glass was largely an ‘isolated’ incident 5 years ago and soon became a massive problem across the city and will continue to plague these buildings that will likely need to be completely ‘re-skinned’ in less than 20 years due to their reliance on poor design choices based on the city’s climate.

Our work bucked the trend toward optimism in condo development toward evidence-informed pessimism. Neither optimism or pessimism are ‘good’ or ‘bad’, rather what’s key is creating the kind of storyline that fits evidence, emotion and provides a narrative for what might happen. In doing so, a strategic plan can develop the kind of performance measures and monitoring and evaluation plans that help detect whether a particular scenario is starting to play out in the world. If so, it’s possible to correct things before they get problematic.

Strategic foresight combined with resiliency and systems thinking can be a way to envision the impossible as possible to prevent what becomes unpossible.

Consider what systems you’re working in and ask yourself if you’re seeing all (or many of) the pertinent possibilities and how they might play out. This is where fiction can be an asset, not a symptom, related to a larger issue. If you want some initial foresight into the current state of affairs in Western politics — from Le Pen in France, Farage in the UK,  Hofer in Austria, Wilders in the Netherlands, Trump in the United States, Kellie Leitch in Canada — dive into Sinclair Lewis’ 1935 classic “It Can’t Happen Here” .

It can.

The unpossible can only happen if we collectively create it.

Image credit: Yinka’s ship by Garry Knight used under Creative Commons License. Garry’s work is amazing and worth checking out. Thanks for sharing your art with the world!

** I struggled with the notion of even linking to this content, but also feel that I’m contributing to an echo chamber if those views aren’t seen and experienced, even if it’s just a small dose.

If we are to address truths — hard ones, complicated ones, ugly ones — we need to speak with truth and not pretend these voices aren’t there or comment on them if we are unwilling to expose ourselves to some of it in its original form and not solely filtered through other perspectives. One of the issues we face is that too often we (humans) speak about groups we know nothing about from any source that came from that perspective.

complexityeducation & learningevaluationinnovationknowledge translation

You Want It Darker?

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It is poetic irony on many levels that weeks after Leonard Cohen releases his album about the threat of death that he passes on, mere days after we saw the least poetic, most crass election campaign end in the United States with an equally dramatic outcome. This points to art, but also to the science of complexity and how we choose to approach this problem of understanding– and whether we do at all — will determine whether we choose to have things darker or not. 

A million candles burning for the love that never came
You want it darker
We kill the flame

Canadian-born and citizen-of-the-world poet, literary author, and songwriter Leonard Cohen passed away last night and the words above were part of his final musical contribution to the world. It is fitting that those words were penned at time not only when Cohen was ill and dying, but also as we’ve witnessed the flames of social progress, inclusion, and diversity fall ill.

Donald Trump is the president-elect of the United States, a fact that for many is not only unpalatable, but deeply troubling for what it represents. A Trump presidency and the social ills that have been linked to his campaign are just the latest sign that we are well into a strange, fear-ful, period of history within Western democracies. His was not a win for ideas, policy, but personality and as a vector for many other things that simply cannot be boiled down exclusively to racism, sexism, celebrity, or education — although all of those things played some part. It was about the complexity of it all and the ability for simplicity to serve as a (false) antidote.

No matter what side of the political spectrum you sit, it’s hard to envision someone less suited to the job of President of a diverse, powerful nation like the United States than Donald Trump using any standard measure of leadership, personality, experience, personal integrity or record of public conduct. Yet, he’s in and his election provides another signal that we are living in complex times and, like with Brexit, the polls got it very wrong.

We are seeing global trade shrink at a time when globalization is thought to be at its highest. We are witnessing high-profile acts of hatred, discrimination and abuse at at time when we have more means to be socially connected across contexts than ever before. We are lonely when the world and connection is at our fingertips.  It is a time of paradox and when we have so many means to cast light on the world, we seem to find new ways to kill the flame.

It is for this reason that those who deal with complexity and seek positive social change in the world need to take action lest things get darker.

Complexity just got real

The election of Donald Trump and the Brexit vote are two examples that should serve to wake-up anyone who seeks greater accounting of complexity in the making of social decisions.

This is not about voting for a Republican President or for citizens wanting greater control of Britain, it’s about understanding the premise of which those decisions were based on. The amount of cognitive dissonance required to assume that Donald Trump has the qualities befitting a leader of a country like the United States is truly astounding. And just like Brexit, the theories and models proposed post-event by the same people who predicted the opposite outcome pre-event will be just words, backed with too little understanding of complexity or why things actually happened.

Those who understand complexity know that these simplistic explanations are likely to be problematic. But that doesn’t make us better people, but it does mean we have certain responsibilities.

Complexity rhetoric vs science

For those who rely on complexity science as a means of understanding these kinds of events its now time to start matching the science to our rhetoric so we can back up the talk. In crude, but truth-speaking pop culture parlance: “This shit just got real“.

As complexity and systems thinking has gained attention in social science and policy studies we are seeing much more attention to the idea of complexity. Yet, the level of rhetoric on social complexity has overwhelmed any instances of evidence of how complexity actually is manifest, emergent, harnessed, or accounted for in practical means.

This isn’t to say that the tenets of complexity for understanding social systems aren’t true, but rather we don’t know that it’s true for sure and to what extent in what situations. I write this as a true-believer, but also as one who believes in science. Science is about challenging our beliefs and only if we cannot refute our theories through our best efforts can claim something is true. Thus, if we can’t show consistently how the principles of complexity are employed to make useful choices and inform the documentation of some of the outcomes related to our actions based on those choices, we are simply making fables not flourishing organizations, communities and societies.

Showing our work

Without something more than rhetoric to back our claims up we become no better than a politician claiming to make America great again because we’ve got great ideas and will be the greatest president ever because we have great ideas.

This is not about reverting to positivist science to understand the entire world, but about responsible practice in evaluation and research that allows us to document what we do and explore the consequences in context. Powered by complexity theory and the appropriate methods, we can do this. Yet, too often I hear reference to complexity theories in presentations, discussions and papers without any reference to how its been used in real terms (and not just extracted from some other realm of science like bee colonies, natural ecosystems and simulation models) to influence something of value beyond serving as an organizing framework.

Like little kids in math class: we need to show our work.

How did complexity manifest in practice in this case? What methods were used to systematically document the process? How does this fit / challenge the theories we know? These are questions that are what responsible scientists and evaluators ask of their subjects and its time to do this with complexity, regularly and often. No longer can we give it the relatively unchallenged ride it’s been given since first being introduced as a viable contributor to social theory about 20 years ago.

The reasons have to do with what happens when we stop trying to understand complex systems.

Evaluators and social sciences’ new moral imperative

As the US election was unfolding I became aware of some prescient, wise words that were uttered by former US Supreme Court Justice David Souter speaking at a town hall prior to the last election. His words were chilling to anyone paying attention to the world today. In the quote and interview (see link) he says on the matter of government and democracy:

What I worry about is that when problems are not addressed, people will not know who is responsible.

His words are not just about the United States or even politics alone. The further we get from understanding how our social, economic, political and environmental systems work the more we all become vulnerable to the kind of simplistic thinking that leads us to someone that embodies H.L. Mencken’s mis-paraphrased words*:

There is always an easy solution to every human problem — neat, plausible, and wrong

It is our duty as scientists and evaluators to show the world the work of the programs, policies and initiatives that are aimed at changing systems — no matter what that system is. We need to be better at telling the story of programs using data and communicating what we learn to the world. It’s our role to show the work of others and to let others see our work in the process. By doing so we can make a contribution to helping address what Justice Souter meant about people not knowing who is responsible.

And like Mencken’s message, our answer won’t be one that is all that neat, but we if we approach our work with the wisdom and knowledge of how systems work we can avoid Mencken’s trap and avoid presenting the complex as simple, but we will go further and illustrate what complexity means.

It is our moral duty to do this. For if not us, who?

People do understand complexity. Anyone with a child or garden knows that there is no ‘standard practice’ that applies to all kids or any years’ crop of vegetables all the time in all cases. It’s evident all around us. We have the tools, theories and models to help illuminate this in the world and a duty to test them and make this visible to help shed that light on how our increasingly complex world works. Without that we are at risk of demagogues and the darker forces of our nature taking hold.

We have the means for people to see light through the work of those who build programs, policies and communities to illuminate our world. In doing so we not only create the candles as Leonard Cohen speaks of, but the curiosity and love that keeps that flame burning. We can’t kill the flame.

And we could use some love right now.

Thanks Leonard for sharing your gifts with us. I hope your art inspires us to reflect on what world you left to better create a world we move to.

*Mencken’s original quote was: “Explanations exist; they have existed for all time; there is always a well-known solution to every human problem — neat, plausible, and wrong.” Alas, this doesn’t make as pithy, Powerpoint worthy comment. Despite the incorrectness of the paraphrased quote attributed to Mencken, it’s fair to say that in many organizations we see this as a true statement nonetheless.

Image Credit: Shutterstock, used under licence.

complexityjournalismscience & technologysocial systems

Our Paradoxical Age

pokemongodebut

If there was a word we could use to define the current times, paradox would certainly have to be a leading candidate. Can we learn to love this seemingly maddening force or are we doomed to accept this emergent complexity? This first in a series looks at some of the paradoxes of the day, what they might mean for our society and how we might live with them. 

paradox |ˈperəˌdäks|

noun

a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory: a potentially serious conflict between quantum mechanics and the general theory of relativity known as the information paradox.

• a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true: in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it.

• a situation, person, or thing that combines contradictory features or qualities: the mingling of deciduous trees with elements of desert flora forms a fascinating ecological paradox.

If you think we’re living in strange times you’re not alone. Technology and its influence on our social world has produced things, ideas, encounters that only a few years ago would seem utterly preposterous if not impossible. Self-driving cars, drone delivery, digital social networks and video telephony, as remarkable as they are, have been somewhat pre-saged by science fiction and in a Jetsons-esque manner seem somewhat plausible to those who’s imaginations are sufficiently rich or their attenuation to popular culture sufficiently robust.

What I am talking about are the less dramatic or technologically sophisticated , but powerful shifts that have come from new products and services that are moving from the occasional ‘once-in-a-blue-moon’ kind of occurrence to something common and regular. This is producing paradoxes in droves, which is presenting conundrums for social scientists, policy makers and citizens alike.

Pokemon Go and the case of the walking dead-or-alive(?)

The above photo was taken July 11th in Toronto, Canada. I was walking upon a square when I noticed nearly everyone — dozens of people (with more coming every minute) congregating at the square to look at their phone. Unbeknownst to me at the time, five days earlier a game called Pokemon Go was released in Japan and the United States (a game that would not be released in Canada for another six days so these individuals were all using a version they’d obtained through some kind of digital work-around). These people were all chasing Pokemon characters who happened to “be” in that square.

The Pokemon Go craze had just ignited and the phenomena wouldn’t hit the mainstream news for another day or two so I was left wondering what was going on and thinking how sad it was that one of the nicest days of summer to date was being spent by so many standing looking at their phone. I took some pictures, made some inquiries and was left amazed, confused and slightly depressed all at the same time.

To call Pokemon Go a game seems misleading. So does calling it a community, a phenomenon, a technological marvel, a marketing coup, a social convener, a public health risk, a public health benefit or a waste of time. It’s something completely new and it brings with it a number of puzzling, odd and paradoxical qualities as noted in the piece below from The Pipe Dream Meme.

As one man reports: “I’m not the most physically fit person, obviously, but I have walked more since this game has come out than I have in my entire life” He goes on to talk about how he knows more about his city than ever did before thanks to Pokemon Go, a video game that involves a person being focused on their screen, not the actual city around them even though what is on the screen is based on the physical city (and country and cemeteries and…) that is the foil for the hundreds of Pokemon characters to live through a handset.

Whether you consider the thousands of people walking around your city staring at their handset the walking dead (as disconnected from the world) or the living (as engaging with the world, differently) is a matter of perspective.

Paradox thy name is Pokemon.

Extensions of humanity to what?

Marshall McLuhan wrote (PDF) that the medium is the message and that the tools and technologies embedded in that media initially extend our humanity then culturally envelopes humanity by making us an extension of it. A simple look at capitalism and the use of money as a means of negotiating our sense lives illustrates this as McLuhan points out.

“Money has reorganized the sense life of peoples just because it is an extension of our sense lives. This change does not depend upon approval or disapproval of those living in the society.”

McLuhan cites the work of Carl Jung to support his thesis by drawing on a quote that illustrate the insidiousness of system of paradoxes and what they can have on a society:

Every Roman was surrounded by slaves. The slave and his psychology flooded ancient Italy, and every Roman became inwardly, and of course unwittingly, a slave. Because living constantly in the atmosphere of slaves, he became infected through the unconscious with their psychology. No one can shield himself from such an influence (Contributions to Analytical Psychology, London, 1928).

Thus by enslaving others we ourselves become enslaved.

Perhaps no better example of this paradox is in the way we’ve created tools to learn, exchange information and automate activity — making our work much more efficient — and finding ourselves either overworked or out of a job entirely. We’ve created a capitalist consumption system that relishes in efficiency in order to provide us with more of what we want and need to survive, thrive and be happy and we seem to put ourselves out of work; create stressed over-work for many of those who have jobs; destroy the planet (which is the only place to live), disconnect us from society and ourselves; and in a manner that contributes to mental health disorders along the way.

Things ought to be amazing — and in many ways they are — but the horrors created along with this are as notable and significant not only for our life today, but the future of the planet. This is the paradox of plenty.

Creating stupidity through knowledge

The problems we’ve created from consumption would be manageable if it was simply an issue of lack of knowledge. Solving knowledge-based problems is pretty straightforward: you find the right information, package it appropriately to the right audience, and ensure you deliver that message at the right time and place. This is the basis behind the knowledge transfer model and second generation of knowledge-to-action theories. Ask any marketer and they’ll tell you that while there’s no one way to do this and it does take work and experimentation, the mechanics are pretty straightforward.

Yet, knowledge (and truth, which is linked to this knowledge), is losing its power to sway people in the information society, which is based largely on the production / consumption / use of knowledge. As we have more access to more knowledge about something we are often less informed and more likely to discount the very thing we are using to make decisions. Paradoxical, isn’t it?

The ascendency of Donald Trump from real estate developer/reality TV show host/beauty pageant promoter to Republican candidate for the President of the United States is as good of an example as you’ll ever find. Irrespective of whatever policy positions you might hold, it’s impossible to deny that his track record of outright lies is beyond the pale. Or maybe it’s not impossible and that’s the problem.

Clay Johnson wrote about this phenomenon and drew parallels between our obesogenic culture and that of information consumption. He was inspired by an encounter with a protester in the early days of what would become the ‘Obamacare’ movement who had a sign saying “Keep your government hands off my Medicare” and recalls the circumstance in his book The Information Diet:

I spoke to this protestor about his sign. He seemed rather well educated — sure, he was angry, but he was not dumb, just concerned about the amount of money being spent by the current administration…This man did not suffer from a lack of information. Yet he had failed to consider the irony of holding a sign above his head asking government to keep its hands off a government-run program. To him, it made perfect sense.

 

So what’s to be done? Anything? That’s what I’ll explore in the next post.