Category: social media

behaviour changebusinesspublic healthsocial mediasystems science

Genetic engineering for your brand

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DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’ to a company or organization, in the same way, it’s applied to biological organisms. Firms like PWC have been at the forefront of this approach, developing organizational DNA assessments and outlining the principles that shape the DNA of an organization. A good brand is an identity that you communicate with yourself and the world around you. A healthy brand is built on healthy DNA.

Tech entrepreneur and writer Om Malik sees DNA as being comprised of those people that form the organization:

DNA contains the genetic instructions used to build out the cells that make up an organism. I have often argued that companies are very much like living organisms, comprised of the people who work there. What companies make, how they sell and how they invent are merely an outcome of the people who work there. They define the company.

The analogy between the DNA of a company as being that of those who make it up is apt because, as he points out, organizations reflect the values, habits, mindsets, and focus of those who run them. For that reason, understanding your organizations’ DNA structure might be critical to shaping the corporate direction, brand and promoting any type of change, as we see from the case of Facebook.

DNA dilemma: The case of Facebook

Facebook is under fire these days. To anyone paying enough attention to the social media giant the issue with Facebook isn’t that it’s happening now, but why it hasn’t happened sooner? Back when the site was first opened up to allow non-university students to have accounts (signaling what would become the global brand it is today) privacy was a big concern. I still recall listening to a Facebook VP interviewed on a popular tech podcast who basically sloughed off any concerns the interviewer had about privacy saying the usual “we take this seriously” stuff but offering no example of how that was true just as the world was about to jump on the platform. I’ve heard that same kind of interview repeated dozens of times since the mid-2000’s, including just nine months before Mark Zuckerberg’s recent ‘mea culpa’ tour.

Facebook has never been one to show much (real) attention to privacy because its business model is all about ensuring that users’ are as open as possible to collect as much data as possible from them to sell as many services to them, through them, about them, and for others to manipulate. The Cambridge Analytica story simply exposed what’s been happening for years to the world.

Anyone who’s tried to change their privacy settings knows that you need more than a Ph.D. to navigate them* and, even then, you’re unlikely to be successful. Just look at the case of Bobbi Duncan and Katie McCormick who were outed as gay to their families through Facebook even though they had locked down their own individual privacy settings. This is all part of what CEO Mark Zuckerberg and the folks at Facebook refer to as “connecting the social graph.”

The corporate biology of addiction

In a prescient post, Om Malik wrote about Facebook’s addiction to its business model based on sharing, openness, and exploitation of its users’ information mere weeks before the Cambridge Analytica story came out.

Facebook’s DNA is that of a social platform addicted to growth and engagement. At its very core, every policy, every decision, every strategy is based on growth (at any cost) and engagement (at any cost). More growth and more engagement means more data — which means the company can make more advertising dollars, which gives it a nosebleed valuation on the stock market, which in turn allows it to remain competitive and stay ahead of its rivals.

Whether he knew it or not, Malik was describing an epigenetic model of addiction. Much emerging research on addiction has pointed to a relationship between genes and addictive behaviour. This is a two-way street where genes influence behaviour and behaviour influences a person’s genes (something called epigenetics). The more Facebook seeks to connect through its model, the more it reinforces the behaviour, the more it feels a ‘need’ to do it and therefore repeats it.

In systems terms, this is called a reinforcing loop and is part of a larger field of systems science called systems dynamics. Systems dynamics have been applied to public health and show how we can get caught in traps and the means we use to get out of them.  By applying an addiction model and system dynamics to the organization, we might better understand how some organizations change and how some don’t.

Innovation therapy

The first step toward any behaviour change for an addiction is to recognize the addiction in the first place. Without acknowledgment of a problem, there can’t be much in the way of self-support. This acknowledgment has to be authentic, which is why there is still reason to question whether Facebook will change.

There are many paths to addiction treatment, but the lessons from treating some of the most pernicious behaviours like cigarette smoking and alcohol suggest that it is likely to succeed when a series of small, continuous, persistent changes are made and done so in a supportive environment. One needs to learn from each step taken (i.e., evaluate progress and outcomes from each step), to integrate that learning, and continue through the inevitable cycling through stages (non-linear change) that sometimes involves moving backward or not knowing where along the change journey you are.

Having regulations or external pressures to change can help, but too much can paralyze action and stymie creativity. And while being motivated to change is important, sometimes it helps to just take action and let the motivation follow.

If this sounds a lot like the process of innovation, you’re right.

Principled for change

Inspiring change in an organization, particularly one where there is a clear addiction to a business model (a way of doing things, seeing things, and acting) requires the kind of therapy that we might see in addiction support programs. Like those programs, there isn’t one way to do it, but there are principles that are common. These include:

  1. Recognize the emotional triggers involved. Most people suffering from addictions can rationalize the reasons to change, but the emotional reasons are a lot harder. Fear, attraction, and the risk of doing things differently can bubble up when you least expect it. You need to understand these triggers, deal with the emotional aspects of them — the baggage we all bring.
  2. Change your mindset. Successful innovation involves a change of practice and a change of mindset. The innovator’s mindset goes from a linear focus on problems, success, and failure to a non-linear focus on opportunities, learning, and developmental design.  This allows you to spot the reinforcing looping behaviour and addiction pathways as well as what other pathways are open to you.
  3. Create better systems, not just different behaviour. Complex systems have path-dependencies — those ruts that shape our actions, often unconsciously and out of habit. Consider ways you organize yourself, your organization’s jobs and roles, the income streams, the system of rewards and recognitions, the feedback and learning you engage with, and composition of your team.  This rethinking and reorganization are what changes DNA, otherwise, it will continue to express itself through your organization in the same way.
  4. Make change visible. Use evaluation as a means to document what you do and what it produces and continue to structure your work to serve the learning from this. Inertia comes from having no direction and nothing to work toward. We are beings geared towards constant motion and making things — it’s what makes us human. Make a change, by design. Make it visible through evaluation and visual thinking – including the ups, downs, sideways. A journey involves knowing where you are — even if that’s lost — and where you’re going (even if that changes).

Change is far more difficult than people often think. Change initiatives that are rooted solely in motivation are unlikely to produce anything sustainable. You need to get to the root, the DNA, of your organization and build the infrastructure around it to enable it to do the work with you, not against you. That, in Facebook terms, is something your brand and its champions will truly ‘Like’.

 

* Seriously. I have a Ph.D. and am reasonably tech literate and have sat down with others with similar educational backgrounds — Ph.D.’s, masters degrees, tech startup founders — and we collectively still couldn’t figure out the privacy settings as a group.

References: For those interested in system dynamics or causal loop modeling, check out this great primer from Nate Osgood at the University of Saskatchewan. His work is top-notch. Daniel Kim has also written some excellent, useful, and practical stuff on applying system dynamics to a variety of issues.

Image credit: Shutterstock used under license.

complexityjournalismscience & technologysocial media

The more we get together

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As we forge ever-greater connections online to each other and the world of ideas the thinking was that we would be far better off, more tolerant, educated and wise and yet there is much evidence to suggest this isn’t the case. What does it mean to come together and how can we do this that brings us closer rather than driving us further apart? 

The more we get together, the happier we’ll be – lyric from popular song for children

Like many, I’ve grown up thinking this very thing and, for the most part, my experience has shown this to be true. However upon reflection, I’m realizing that most of this experience is related to two things that could reveal a potential flaw in my thinking: 1) I’m thinking of face-to-face encounters with others more than any other type and also 2) most of the relationships I’ve formed without aid of or post use-of the Internet.

Face-to-face interactions of any real quality are limited in nature. We only have so many hours in a day and, unless your job is extremely social or you live in a highly communal household complex, we’re unlikely to have much interaction with more than a few dozen people per day that extends beyond “hello” or something like that. This was explored in greater detail by anthropologist Robin Dunbar, who determined that our social networks are usually capped at 100 – 250 individuals. Dunbar’s number (the commonly held mean number of people in these networks) is commonly considered to be 150.

Why does this matter? When we engage others online, the type of interactions and the number of ideas we engage can be far larger, or at least is certainly different in how those relationships are managed. We see comments on discussion boards, social media posts, videos and pictures shared online, and are exposed to media messages of all types and through myriad news (official, professional and otherwise) sources. Ethan Zuckerman, who I’ve written about before, has written extensively about the paradox of having such incredible access to diversity in the world and yet we often find ourselves increasingly insular in our communication patterns, choosing like-minded opinions over alternative ones.

Looking ahead by looking back at Marshall McLuhan

Journalist Nicholas Carr, who’s written extensively on the social context of technology, recently posted an interview with Marshall McLuhan from 1977 speaking on his views about where media was going and his idea of “the global village”. His piece, the global village of violence, was enlightening to say the least. In it, Carr points to the violence we are committing in this global village and how it doesn’t square with what many thought were the logical outcomes of us connecting — and does so by pointing back to McLuhan’s own thoughts.

McLuhan’s work is often a complicated mess, partly because there is a large, diverse and scattered academic culture developed around his work and thus, often the original points he raised can get lost in what came afterwards. The cautions he had around hyper-connection through media are one of those things. McLuhan didn’t consider the global village to be an inherently good thing, indeed he spoke about how technology at first serves and then partly controls us as it becomes normalized part of everyday life — the extension becomes a part of us.

As is often the case with McLuhan, looking back on what he said, when he said it and what it might mean for the present day is instructive for helping us do, just as his seminal work sought to help us do, understand media and society. Citing McLuhan, Nicholas Carr remarked that:

Instantaneous, universal communication is at least as likely to breed nationalism, xenophobia, and cultism as it is to breed harmony and fellow-feeling, McLuhan argues. As media dissolve individual identity, people rush to join “little groups” as a way to reestablish a sense of themselves, and they’ll go to extremes to defend their group identity, sometimes twisting the medium to their ends

Electronic media, physical realities

These ‘little groups’ are not always so little and they certainly aren’t weak. As we are seeing with Donald Trump‘s ability to rally a small, but not insignificant population in the United States to join him despite his litany of abusive, sexist, inflammatory, racist, discriminatory and outwardly false statements has been constantly underestimated. Last week’s horrible mass shooting in Orlando brought a confluence of groups into the spotlight ranging from anti-Muslim, both anti-gay and gay rights, pro-gun, along with Republican and Democratic supporters of different issues within this matter, each arguing with intensity and too often speaking past each other. Later this week we saw British MP Jo Cox murdered by someone who saw her as a traitor to Britain, presumably on account of her position on the pending ‘Brexit’ vote (although we don’t yet know the motivation of the killer).

 

There are many reasons for these events and only some that we will truly know, but each matter points to an inability to live with, understand and tolerate others’ viewpoints and extreme reactions to them. The vitriol of debate on matters in the public sphere is being blamed for some of these reactions, galvanizing some to do horrible things. Could it be that our diversity, the abundance of interactions we have and the opportunities to engage or disengage selectively

If this hypothesis holds, what then? Should we start walling off ourselves? No. But nor should we expect to bring everyone together to share the tent and expect it to go well without very deliberate, persistent, cultivation and management of relationships, collectively. Much like a gardener does with her garden, there’s a need to keep certain things growing, certain things mixing, certain things out and others in and these elements might be different depending on the time of year, season, and plants being tended to. Just as there is no ‘one garden’ style that fits everywhere, there is no one way to do ‘culture’, but some key principles and a commitment to ongoing attention and care that feed healthy cultures (that include diversity).

As odd as this may sound, perhaps we need to consider doing the kind of civic development work that can yield healthy communities online as well as off. We certainly need better research to help us understand what it means to engage in different spaces, what types of diversity work well and under what conditions, and to help us determine what those ‘simple rules’ might be for bring us closer together so, like the childrens song above, we can be happier rather than what we’ve been becoming.

Complexity isn’t going away and is only increasing and unless we are actively involved in cultivating and nurturing those emergent properties that are positive and healthy and doing it by design, and viewing our overlapping cultures as complex adaptive systems (and creating the policies and programs that fit those systems), we put ourselves at greater risk for letting those things emerge that drive us further apart than bring us together.

 

Photo credit: Connections by deargdoom57 used under Creative Commons License via Flickr. Thanks deargdoom57 for sharing your work!

 

behaviour changepsychologysocial mediasocial systems

My troubled relationship with social media

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Do you care about donuts? I did, once. I’m not so sure anymore.

I used to love donuts, was passionate about donuts and spent the better part of my early career looking at the power of social media to transform our understanding of and engagement with donuts. Just this week, I had a paper published that I co-authored with colleagues looked at Twitter is being used to engage audiences on donuts, er vaping and it’s potential public health implications. I’m still into donuts, but the question is whether donuts are still serving the purpose they once did. It’s left me asking….

Is it still time to make the donuts?

Twitter turned 10 this past month. When it was founded the idea of communicating short 140 character chunks of content to the world by default (unlike Facebook, where you could restrict you posts to your ‘friends’ only by default), the idea seemed absurd, particularly to me. Why would anyone want to use something that was the equivalent of a Facebook status update without anything else? (Keep in mind that link shorteners were not yet in wide use, the embedded pictures and lists that we have now were either not invented or highly cumbersome).

However, social media is a ‘participation sport’ as I like to say and by engaging with it I soon realized Twitter’s enormous potential. For the first time I could find people who had the same quirky collection of interests as I did (e.g, systems science, design, innovation, Star Wars, coffee, evaluation, soccer, politics, stationary and fine writing instruments – and not necessarily in that order, but in that combination) and find answers to questions I didn’t think to ask from people I didn’t know existed.

It was a wonder and I learned more about the cutting edge of research there than I ever did using traditional databases, conferences or books much to the shock, horror and disbelief of my professional colleagues. I’ve often been considered an early adopter and this was no exception. I did research, consultation and training in this area and expanded my repertoire to Instagram, Pinterest, YouTube, LinkedIn and pretty much everything I could including some platforms that no longer exist.

I developed relationships with people I’d never (and still have never) met from around the world who’s camaraderie and collegiality I valued as much or more than those people I’d known for years in the flesh. It was heady times.

But like with donuts, it’s possible to have too much of a good thing. And also like donuts, where I once loved them and enjoyed them regularly consuming them now starts to not sit so well and that’s maybe for the better.

I’m left questioning whether it’s still time to make the donuts.

The river I stand in

This river I step in is not the river I stand in – Heraclitus

Like with donuts the experience of social media — the context of its use — has changed. As I age, eat better, exercise more wisely and am more mindful of how I feel and what I do, donuts lost appeal. They probably taste the same, but the experience has changed and not because the donuts are different, but my dietary and lifestyle context is.

The same is true for social media.

I have never been a techno advocate or pessimist, rather I’ve been a pragmatist. Social media does things that traditional media does not. It helps individuals and organizations communicate and, depending on how its used, engage an audience interactively in ways that ‘old media’ like billboards, radio, TV and pamphlets do not. But we still have the old media, we just recognize that it’s good at particular things and not others.

But the river, the moving and transforming media landscape, is much faster, bigger and bolder than it was before. Take the birthday girl or boy, Twitter, it’s grown to be a ubiquitous tool for journalists, celebrities and scholars, but saw a small decline in its overall use after a year of flatlined growth.

TwitterMonthlyActive 2016-04-01 13.50.14(Twitter monthly users via Tech Crunch)

As for Facebook, it’s faring OK. While it still has growth, I’ve struggled to find anyone who speaks in glowing terms about their experience with the service, particularly anyone who wishes to change their privacy settings or wishes to stem the flow of ads. Over at Instagram, my feed has seen the rise of ‘brands’ following me. No longer is it the names of real people (even if its a nickname) it’s usually some variant of ‘getmorefollowers’ or brands or something like that. This is all as I see more ads and less life.

Information overload and filter failure

Speaking to an audience in 2008, author and media scholar Clay Shirky spoke to the problem of ‘information overload’ which was a term being applied to the exponential rise in exposure people had to information thanks to the Internet and World Wide Web. At the time, his argument was that it was less about overload of information, than a failure of our filter systems to make sense of what was most useful. 

But that was 2008. That was before the mobile Internet really took off. That was when Twitter was 2 and Facebook just a couple years later. In the third quarter of 2008, Facebook had around 100,000 users and now its got a population of more 1.6B users. The river has got bigger and more full. That might be nice if you’re into white water rafting or building large hydro-electric dams, but it might be less enjoyable if you’re into fly fishing. I can’t imagine A River Runs Through It with a water feature that’s akin to Niagara Falls.

As journalist Douglas Rushkoff has pointed out in many different fora, the Internet is changing the way we think.  Indeed, ‘smarter technologies’ are changing the way we live.

This all brings up a dilemma: what to do? As one who has studied and advised organizations on how to develop and implement social media strategies I would be a hypocrite to suggest we abandon them. Engaging with an audience is better than not doing so. Humanizing communications – which is something social media can do far better than speaking ‘at’ people — is better than not. Being timely and relevant is also better than not. Yet, the degree to which social media can answer these problems is masked by the volume of content out there and the manner in which people interact with content.

Walking through any major urban area, take public transit, or watching people in line for pretty much anything will find a substantial portion of humans looking at their devices. Even couples or friends at restaurants are left to concoct games to get people paying attention to each other, not their devices. We are living in the attentional economy and what is increasingly valuable is focus, not necessarily more information and that requires filtration systems that are not overwhelmed by the volume of content.

Emotional pollution and the antisocial media

I recently wrote about how ‘the stream’ of social media has changed the way that social activism and organizing is done. While social media was once and invaluable tool for organizing and communicating ideas, its become a far more muddled set of resources in recent years. To be sure, movements like Black Lives Matter and others that promote more democratic, active social engagement on issues of justice and human dignity are fuelled and supported by social media. This is a fantastic thing for certain issues, but the question might be left: for how long?

Not so long ago, my Facebook feed was filled with the kind of flotsam, jetsam and substance of everyday life. This was about pictures of children or vacations, an update on someone’s new job or their health, or perhaps a witty observation on human life, but the substance of the content was the poster, the person. Now, it is increasingly about other people and ‘things’ . It’s about injustices to others and the prejudices that come with that, it’s about politics (regardless of how informed people are), it’s about solidarity with some groups (at the willful ignorance of others) and about rallying people to some cause or another.

While none of these are problematic — and actually quite healthy in some measure — they are almost all I see. On Twitter, people are sharing other things, but rarely their own thoughts. On Facebook, it’s about sharing what others have written and the posters emotional reaction to it.

Increasingly, it’s about social validation. Believe my idea. “Like” this post if you’re really my friend. Share if you’re with me and not with them. And so on.

What I am left with, increasingly, is a lost sense of who the ‘me’ and the ‘them’ are in my social media stream. What it feels is that I am increasingly wading into a stream of emotional pollution rather than human interaction. And when my filters are full, this gets harder to do and I’m not sure I want to be less sensitized to the world, but I also don’t want my interactions with others to be solely about reacting to their rage at the world or some referendum on their worldview. It seems that social media is becoming anti-social media.

In complex systems we might see this is as a series of weak, but growing stronger, signals of something else. Whether that’s collective outrage at the injustices of the world, the need for greater support, or the growing evidence that social media use can be correlated with a sense of loneliness, I’m not sure.

But something is going on and I’m now beginning to wonder about all those donuts we’ve created.

Photo credit: Chris Lott Social Media Explained (with Donuts) used under Creative Commons License via Flickr

About the author: Cameron Norman is the Principal of Cense Research + Design and works at assisting organizations and networks in creative learning through design, program evaluation, behavioural science and system thinking.

 

emergencepsychologysocial mediasocial systems

Mental health: talking and listening

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Innovation might be doing things different to produce value, but there’s little value if we as a society are not able to embrace change because we’re hiding from mental illness either as individuals, organizations or communities. Without wellbeing and the space to acknowledge when we don’t have it any new product, idea or opportunity will be wasted, which is why mental health promotion is something that we all need to care about. 

Today is Bell Let’s Talk Day in Canada. Its (probably) the most visible national day of mental health promotion in the world. The reason has much to do with the sponsor, Bell Canada, who happens to be one of the country’s major providers of wireless telecommunications, Internet, and television services in addition to owning many entertainment outlets like cable channels, sports teams and radio stations. But this is not about Bell**, but the issue behind Let’s Talk Day: ending mental health stigma.

Interestingly perhaps, the line from the film and novel Fight Club that is most remembered is also the one that is quite fitting for the topic of mental health (particularly given the story):

First rule of Fight Club: Don’t talk about Fight Club.

Mental health stigma is a vexing social problem because it’s about an issue that is so incredibly common and yet receives so little attention in the public discourse.

The Mental Health Commission of Canada‘s aggregation of the data provide a useful jumping off point:

  • In any given year, one in five people in Canada experiences a mental health problem or illness bringing a cost to the economy of more than $50 billion;
  • Up to 70 per cent of adults with a mental health problem report having had one in childhood;
  • Mental health was the reason for nearly half of all disability-related claims by the Canadian public service in 2010, double what it was in 1990;
  • Mental health problems and illnesses account for over $6 billion in lost productivity costs due to absenteeism and presenteeism;
  • Among our First Nations, youth are 5-6 times more likely to die at their own hands than non-Aboriginal youth and for Inuit, the suicide rate is 11 times the national average;
  • Improving a child’s mental health from moderate to high has been estimated to save society more than $140,000 over their lifetime;

And this is just Canada. Consider what it might look like where you live.

It seems preposterous that, with numbers this high and an issue so prevalent that it is not commonly spoken of, yet that is the case. Mental illness is still the great ‘secret’ in society and yet our mental wellbeing is critical to our success on this planet.

Like with many vexing problems, the place for change to start is by listening.

Mind over matter: Dr. Paul Antrobus

Last year one of the most incredible human beings I’ve ever — or will ever — meet passed away. Dr. Paul Antrobus was the man who introduced to me psychology and was the wisest person I’ve ever known. Paul was not only among the greatest psychologists who’ve ever lived (I say with no exaggeration) by means of his depth of knowledge of the field and his ability to practice it across cultures, but he was also someone who could embody what mental health was all about.

In 2005 Paul fell off the roof of his cottage and was left as a paraplegic, requiring ventilation to breathe. For nearly anyone this would have been devastating to their very being, yet for Paul he managed to retain his humour, compassion and intellect as well as sharp wit and engagement and put it on display soon after his accident. He demonstrated to me the power of the mind and consciousness over the body both in the classroom and, after the accident, in his wheelchair.

Paul lived a good life, by design. He surrounded himself with family and friends, built a career where he was challenged and stimulated and provided enough basics for life, and gave back to his community and to hundreds of students whom he mentored and taught. Much of this was threatened with the accident, yet he continued on, illustrating how much potential we have for healing. He learned by listening to his life what he needed and when he needed it, tried things out, evaluated, tinkered and persisted. In essence: he was a designer.

Paul would also be the first to say that healing is a product of many things — biology (like genes), personality, family upbringing, access to resources (human, financial, spiritual, intellectual), and community systems of support. He made the most of all of these and, partly because of his access to resources as part of being a professor of psychology, was able to cultivate positive and strong mental health while helping others do the same. Although he might not have used the term ‘designer’, that’s exactly what he was. One of the reasons was that he discovered how to listen to his life and that of others.

And because he was able to listen to others he recognized that nearly everyone had the potential for great health, but that such potential was always couched within systems that worked for or against people. Of all of the things that contribute to healing, a healing community had the potential to allow people to overcome nearly any problem associated with the other factors. Yet, it is the community — and their attitudes toward health (and mental health in particular) — that requires the greatest amount of change.

That’s why talking and listening is so important. It creates community.

Listening to your life

Paul wrote a book and taught a course on listening to one’s life. Part of that approach is also being able to share what your life is teaching you and listening to what your body and the world is telling you. For something like Bell Let’s Talk Day, a space is created to share — Tweet, text, post — stories of suffering, hope, recovery, support, love and questioning about mental health without fear. It’s a single day and part of a corporate-led campaign, but the size and scope of it make it far safer and ‘normal’ on this day than on almost any day I know of.

A couple of years ago a colleague disclosed to the world that she had struggled with depression via Twitter on Bell Let’s Talk Day. She was so taken by the chance to share something that, on any other day, would seem to be ‘oversharing’ or inappropriate or worse, that she opened up and, thankfully, many others listened.

Let’s Talk Day is about designing the conversation around mental health by creating the space for it to take place and allowing ideas and issues to emerge. This is the kind emergent conditions that systems change designers seek to create and if you want to see it in action, follow #BellLetsTalk online or find your own space to talk wherever you are and to listen and to design for one of the greatest social challenges of our time.

This post is not about innovation, but rather the very foundation in which innovation and discovery rests: our mental health and wellbeing. For without those, innovation is nothing.

Today, listen to your life and that of others and consider what design considerations are necessary to promote positive mental health and the creative conditions to excel and innovate.

As for some tips in speaking out and listening in, consider these five things to promote mental health where you are today:

  • Language matters – pay attention to the words you use about mental illness.
  • Educate yourself – learn, know and talk more, understand the signs of distress and mental illness.
  • Be kind – small acts of kindness speak a lot.
  • Listen and ask – sometimes it’s best to just listen.
  • Talk about it – start a dialogue, break the silence

Thank you for listening.

** I have no affiliation with Bell or have any close friends or family who work for Bell (although they are my mobile phone provider, if that counts as a conflict of interest).

food systemsjournalismpublic healthsocial mediasystems science

Frogs, Pots, Blogs and Social Media

Frog_and_saucepan

Our information landscape has been compared with our diets providing an ample opportunity to compare what we ‘consume’ with how we prepare food and perhaps draw on the analogy of the frog and the boiling point of water. Are we slowly killing our ability to produce independent thought through vehicles like blogs as we draw our gaze to and focus on the social media stream?

Iranian-Canadian blogger Hossein Derakhshan was one of the few who opposed the state-imposed media messaging about what was (and has been) happening in Iran. For that, he was jailed. Writing in the Guardian news service, Darakshan, once referred to as Iran’s ‘Blogfather’, discusses how blogging enabled him to be this voice and how he’s become increasingly concerned with how that option is getting slowly silenced not necessarily by governments but by social media.

Darakhshan’s perspective on social media is made all the more interesting because of his role as a prominent blogger before his arrest and the 6-year prison term that disrupted that role, offering something of a time-travel experiment in social media that he illustrates with a story from the Qur’an (known as the tale of the Seven Sleepers).

Upon his return online, Darakhshan noticed that the patchwork quilt of perspectives that were present in the blogosphere was being replaced by ‘The Stream’ that social media provides.

This stream is no longer about a diversity of perspectives, but rather something custom-tailored to meet our preferences, desires, and the needs of corporations seeking to sell advertising, products and services that align with their perception of what we want or require. This stream also allows us to shield ourselves from perspectives that might clash with our own. Groups like ISIS, he suggests, are enabled and emboldened by this kind of information vacuum:

Minority views are radicalised when they can’t be heard or engaged with. That’s how Isis is recruiting and growing. The stream suppresses other types of unconventional ideas too, with its reliance on our habits.

The Stream & our information diet

What’s interesting about The Stream is that it is about bits and bites (or bytes) and not about meals. Yet, if we consider the analogy of information and food a little further we might find ourselves hard-pressed to recall the snacks we had, but (hopefully) can recall many memorable meals. Snacking isn’t bad, but it’s not memorable and too much of it isn’t particularly healthy unless it’s of very high-quality food. With no offence to my ‘friends’ and ‘follows’ on social media, but most of what they produce is highly refined, saccharine-laden comfort food in their posts and retweets, with a few tasty morsels interspersed between rants, cat videos, selfies, and kid pictures. To be fair, my ‘offerings’ aren’t much better when I look across many of my recent Tweets and posts as I am no more than a box of sugar-topped Shreddies to others’ Frosted Flakes. (Note to self when composing New Years Resolutions, even if they are likely to fail, that I need to add less sugar to my stream).

Yet, we are living an age of information abundance and, like food abundance (and the calories that come with it), we are prone to getting obese and lethargic from too much of it. This was the argument that political communicator Clay Johnston makes in his book The Information Diet. Obesity in its various forms makes us slower, less attuned, more disengaged and often far less mindful (and critical) of what we take in whether it’s food or information. And like obesity, the problem is not just one of personal choice and willpower, it’s also about obesogenic systems that include: workplaces, restaurants, communities, markets and policies. This requires systems thinking and ensuring that we are making good personal choices and supporting healthy, critical information systems to support those choices.

The Stream is actually antithetical to that in many regards as Darakhshan points out. The Stream is about passing content through something else, like Facebook, that may or may not choose to pass it on to someone at any given time and place. I’ve noticed this firsthand over the holiday season by finding “Getting ready for Christmas” messages in my Facebook feed on Boxing Day and beyond.

The problem with The Stream is that everything is the same, by design, as Darakhshan notes in an earlier post on his concerns with his new post-imprisonment Web.

Six years was a long time to be in jail, but it’s an entire era online. Writing on the internet itself had not changed, but reading — or, at least, getting things read — had altered dramatically. I’d been told how essential social networks had become while I’d been gone, and so I knew one thing: If I wanted to lure people to see my writing, I had to use social media now.

So I tried to post a link to one of my stories on Facebook. Turns out Facebook didn’t care much. It ended up looking like a boring classified ad. No description. No image. Nothing. It got three likes. Three! That was it.

An information food web

Diversity of perspective and content is critical for healthy decision-making in complex systems. Our great problems, the wicked ones from terrorism to chronic disease to mass migration to climate change, will not be solved in The Stream. Yet, if we push too much toward creating content in social networks that are no longer controlled by users (even if the content is produced by users) and designed to facilitate new thinking, not just same thinking, our collective capacity for addressing complex problems is diminished.

Wicked problems will not be solved by Big Data alone. We cannot expect to simply mine our streams looking for tags and expect to find the diversity of perspective or new idea that will change the game. As Ethan Zuckerman has pointed out, we need to rewire our feeds consciously to reflect the cosmopolitan nature of our problems and world, not just accept that we’ll choose diversity when our information systems are designed to minimize them.

Much like a food web, consideration of our information ecosystems in systems terms can be useful in helping us understand the role of blogging and other forms of journalism and expression in nurturing not only differences of opinion, but supporting the democratic foundation in which the Web was originally based. Systems thinking about what we consume as well as produce might be a reason to consider blogging as well as adding to your social media stream and why more ‘traditional’ media like newspapers and related news sites have a role.

Otherwise, we may just be the frog in the boiling pot who isn’t aware that it’s about to be cooked until it’s too late.

Postscript

It is interesting that Darakhshan’s piece caught my attention the day after WordPress delivered my ‘Year in Blogging’ review to my inbox. It pointed out that there were just 4 posts on Censemaking in 2015. This is down from more than 90 per year in past calendar years. Clearly, I’ve been drawn into the stream with my content sharing and perhaps it’s time to swim back against the current. This blog was partly a response. Stay tuned for more and thanks for reading.

Image: Frog & Saucepan used under Creative Commons License via Wikimedia Foundation.

eHealthinnovationpublic healthsocial innovationsocial media

Seeing the lights in research with our heads in the clouds

Lights in the clouds

Lights in the clouds

Some fields stagnate because they fail to take the bold steps into the unknown by taking chances and proposing new ideas because the research isn’t there to guide it while social innovation has a different twist on the problem: it has plenty of ideas, but little research to support those ideas. Unless the ideas and research match up it is unlikely that either area will develop.

 

Social innovation is a space that doesn’t lack for dreamers and big ideas. That is a refreshing change of pace from the world of public policy and public health that are well-populated by those who feel chained down to what’s been done as the entry to doing something new (which is oxymoronic when you think about it).

Fields like public health and medicine are well-served by looking to the evidence for guidance on many issues, but an over-reliance on using past-practice and known facts as the means to guide present action seriously limits the capacity to innovate in spaces where evidence doesn’t exist and may not be forthcoming.

The example of eHealth, social media and healthcare

A good example of this is in the area of eHealth. While social media has been part of the online communication landscape for nearly a decade (or longer, depending on your definition of the term), there has been sparse use of these tools and approaches within the health domain by professionals until recently. Even today, the presence of professional voices on health matters is small within the larger discourse on health and wellbeing online.

One big reason for this — and there are many — is that health systems are not prepared for the complexity that social media introduces.  Julia Belluz’s series on social media and healthcare at Macleans provides among the best examples of the gaps that social media exposes and widens within the overlapping domains of health, medicine, media and the public good. Yet, such problems with social media do not change the fact that it is here, used by billions worldwide, and increasingly becoming a vehicle for discussing health matters from heart disease to weight management to smoking cessation.

Social innovation and research

Social innovation has the opposite problem. Vision, ideas, excitement and energy for new ideas abound within this world, yet the evidence generation to support it, improve upon it and foster further design innovations is notably absent (or invisible). Evaluation is not a word that is used much within this sphere nor is the term research applied — at least with the rigour we see in the health field.

In late May I participated in a one-day event in Vancouver on social innovation research in Vancouver organized by the folks at Simon Fraser University’s Public Square program and Nesta as part of the Social Innovation Week Canada events.Part of the rationale for the event can be explained by Nesta on its website promoting an earlier Social Frontiers event in the UK:

Despite thriving practitioner networks and a real commitment from policymakers and foundations to support social innovation, empirical and theoretical knowledge of social innovation remains uneven.

Not only is this research base uneven, it’s largely invisible. I choose to use the word invisible because it’s unclear how much research there is as it simply isn’t made visible. Part of the problem, clearly evident at the Vancouver event, is that social innovation appears to be still at a place where it’s busy showing people it exists. This is certainly an important first step, but as this was an event devoted to social innovation research it struck me that most attendees ought to have already been convinced of that.

Missing was language around t-scores, inter-relater reliability, theoretical saturation, cost-benefit analysis, systematic reviews and confidence intervals – the kind of terms you’d expect to hear at a research conference. Instead, words like “impact” and “scale” were thrown out with little data to back them up.

Bring us down to earth to better appreciate the stars

It seems that social innovation is a field that is still in the clouds with possibility and hasn’t turned the lights on bright enough to bring it back down to earth. That’s the unfortunate part of research: it can be a real buzz-kill. Research and evaluation can confirm what it means for something to ‘work’ and forces us to be clear on terms like ‘scale’ and ‘impact’ and this very often will mean that many of the high-profile, well-intentioned initiatives will prove to be less impactful than we hope for.

Yet, this attention to detail and increase in the quality and scope of research will also raise the overall profile of the field and the quality and scope of the social innovations themselves. That is real impact.

By bringing us down to earth with better quality and more sophisticated research presented and discussed in public and with each other we offer the best opportunity for social innovation to truly innovate and, in doing so, reach beyond the clouds and into the stars.

Photo credit: Lightbulb Clouds by MyCatkins used under Creative Commons License. Thanks Mike for sharing!

journalismknowledge translationpublic healthsocial media

Sane truths in Crazy Town: What Rob Ford’s story offers politics, science and journalism

Crazy Town

Crazy Town

A new book about Toronto’s (in)famous mayor reveals a great deal more than just a story of man known more for what he smokes and says than his governance, to what kind of world we want to live in. Robyn Doolittle’s ‘Crazy Town’ goes well beyond documenting one man’s troubling behaviour and its place in the city he governs to a broader understanding of politics, science and journalism in a day when all three are under threat. 

Toronto has been my adopted home for most of last 15 years. It’s dynamic, clean, safe and North America’s 4th largest city. Toronto is a place of tremendous ethno-cultural diversity (near 1/2 of the population is foreign-born), spectacular food, a thriving arts and culture scene, great universities, home to sports fans with a near pathological faith in their hockey team, and — even with all of that — it’s sometimes a bit dull (and that’s OK).

That last bit about being dull changed dramatically after 2010 and that has to do with one man: Rob Ford, our mayor. Maybe you’ve heard of him.

The narrative arc

Toronto Star reporter Robyn Doolittle was literally at the front line of journalists covering Toronto’s Chief Magistrate and recently published a book on that experience and the story behind the story called Crazy Town. It’s a terrific book that documents the almost surreal events and people behind Rob Ford’s rise to power and current reign as one of the world’s most well-known mayors. It’s a rare work that manages to marry true crime, history, political intrigue, suspense, biography, and a journalism textbook together. I devoured it.

Yet, as a resident and politics fan I was amazed by what I read. I already knew most of the general details of what came out in the book (although chapter 12 is a complete shocker) because I lived through this news. Yet, it was only seeing all of this painted in one long narrative piece that it took a new life and in doing so brought me to a deeper understanding of many issues I’d thought I knew. The reason is largely the narrative arc that only a book (or long-form journalism) can offer.

On the surface, one could argue that what Doolittle did was piece together hundreds of stories she and others had written and compile them with a few additional quips to produce a compendium of Rob Ford’s life in the public’s eye. That in itself is a lot of work, but it doesn’t tell those who were paying attention to the story anything new. Yet, with each story that came out the backstory shows how what was reported — and picked up by others, reacted to, or ignored — was as important as what was learned about the subject and his environment. We read about how — not unlike with police work — the public is exposed to the “facts” but not how the authors chose to disclose (or not) those details and why.

When one considers what these ‘facts’ and the stories behind them entail, it is hard not to see some parallels between the world of political reporting at city hall and the world of science, social innovation, health promotion and policy that I live (and have lived) in. Crazy Town has many lessons for those not interested in Toronto, Rob Ford, politics, journalism or science, yet it is through all of those topics that such lessons are learned. The latter three stand out.

Politics

Rob Ford has defied nearly any explanation of how he has managed to maintain some form of support above 30% (as in, 3/10 polled would vote for him if the election was today). The best I’ve read is from former Canadian hockey legend, educator and parliamentarian Ken Dryden who wrote in the Globe and Mail newspaper about how Rob Ford has found a way to be visible and get the simple things done when other politicians get mired in complexity. He channels people’s frustrations and he makes his constituents feel listened to.

Doolittle’s treatment of Ford – despite the despicable treatment he’s given her, the Toronto Star and journalists overall — is fair and, in many cases, almost flattering when it comes to politics. Ford and his team have, despite appearances on the personal side of things, been very consistent and kept things simple. While Einstein might have challenged that Ford’s simple is too much so, there are lessons for all of us in this.

For those who deal in complexity, which is most human systems, it is easy to get mired in the details and interactions. Ford was steadfast in his over-arching narrative of “the gravy train” and that resonated with people. There is no reason why any other politician couldn’t have picked something similar to drive as their narrative and done much more good than Ford has, but they didn’t.

Ford made himself visible to those who mattered most: his constituents. And they have rewarded him with support.

How often do health care officials, educators, or policy leaders spend time with their key ‘constituents’ in settings that are natural to that audience? Politicos might challenge Ford’s proclivity for door-knocking and BBQ’s in an age of big data analytics, but that resonates with people. Why don’t more leaders get away from staid events in hotel ballrooms, well-crafted PR events, or their own offices to meet with their audiences where they live, work and play?

Good designers know that the design is only good if it gets used in the environment it was intended for and the only way to know that is to go into those environments. Ford knows this.

Science

To be fair, science is my term not Doolittles, but the term ‘evidence’ is one that links my term and her experience as a reporter. By science, I am talking capital ‘S’ science — the enterprise of scientific work as well as the activity.

What follows from the narrative arc that Ford delivered was the ability to frame the evidence held against him. He is masterful at reframing the arguments and keeping people focused on the messages that fit his ongoing  construction of a narrative. For a while, he was able to keep people talking about whether or not he smoked crack or drank alcohol excessively — two very serious issues — in a speculative way and away from the evidence he associated with drug dealers, violent criminals, and lied repeatedly to the press. He still does this.

In 2012 and 2013 the city spent time debating the minutiae of the law around whether or not he was in violation of conflict of interest. Lost in much of this debate was the larger pattern of Rob Ford consistently getting into trouble over all kinds of issues, big and small and how that wasn’t appropriate for any leader, political or not. Recently, Ford was in the news for being drunk in public and speaking in some faux Jamaican patois to customers at a local restaurant.

The issue as discussed in the media was the alcohol and the patois, not the fact that this is a man who, when under the public’s eye, has the judgement to: 1) get drunk in a public place 2) with the person who is accused of extortion related to the infamous crack video, 3) and then get up in front of everyone at the front of the restaurant to make a big, public proclamation.

Two weeks later, at a funeral for his friend’s mother in Vancouver, Ford decides to go to a crowded bar on a weekend night where nearly every young person there has a mobile phone and many proceed to take pictures of him or with him .

This is exactly how scientists and policy makers often behave. The intense focus on the small details leaves out the questions of relevancy and the bigger picture of what the point of the science is. Too often we get sidetracked with specifics and lose sight of a much larger set of issues.

For example, we’ll spend forever arguing the hypothetical possibility that someone might hack into an eHealth record as an argument for not allowing for easy portability and accessibility to that information (despite the fact that it can save lives, engage people, and that banks have been doing it with our life savings and credit for 20 years). (* Note that the details in science can matter a great deal, but just like walking and chewing gum, we can fret details in science and think of the big picture at the same time)

So far, people are willing to pay attention to Ford’s bigger message. Perhaps we need to consider what the bigger message is in our other enterprises and then worry about the details.

Journalism

I love ‘behind the scenes’ looks and this book provides lot to consider when thinking about how journalism is done, particularly that of the investigative kind. Doolittle has been steadfast that Crazy Town might have her name on the cover, but the investigative work that contributed to it was part of a huge team of journalists from the Toronto Star, the Globe and Mail and other outlets. Indeed, it takes a team and the kind of institutional support that the Star has put behind Doolittle.

Alas, this may be an exception. Many journalistic outlets are imploding due to poor management, change of readership habits, shifting business models, and also the public’s unwillingness to pay for things they value online. This last point is the one that we often let skate by in our discussions about media and one that Jaron Lanier has exposed as a major flaw in the modern Internet age.

Just this past week, web pioneer Mark Andreessen speculated on the future of media and — as many who have a stake in a faster, less in depth form of media often do — completely overlooked the role of the media as the a key role in communicating and uncovering key stories for society. To him, the model is dying. Maybe the business model is problematic, but unlike Andreessen I see a big need for journalism for society and as a model for science and health.

In health and science reporting, we are at great risk of losing voices like Andre Picard, Julia Belluz, Carly Weeks and Helen Branswell who have all brought to light many key issues that public health, healthcare and policy seem to forget, hide, complicate, or deny from emergent infectious disease patterns to drug regulation policy and practice.

Would we know about Rob Ford’s fitness for mayoralty if we didn’t have the Star? Would we be talking about the perversion of science and pharmaceuticals were it not for people like Ben Goldacre in the UK? What kind of knowledge would the world have about the NSA if Edward Snowden was a lone blogger and didn’t have The Guardian or New York Times to advance his disclosure? Crazy Town makes you realize what a debt we are owed to modern investigative journalism, journalists and those that support them (and are willing to pay for their products).

A bigger story

Crazy Town ends with the acknowledgement that there is much more of this story yet to be written. This is an election year and Rob Ford is one of the few who have already filed their papers to run for office again.

Crazy Town could have been told in 10,000 tweets, videos and Instagram pics. But it would have missed the point. The book is an argument for why in-depth journalism is needed and why — journalism, science, and politics — all often require a longer narrative arc to understand the bigger picture. Bigger stories don’t fit into a social media world, even if that very social media is part of the story itself.

The book is a great read whether you’re in Toronto, Ontario; Calgary, Alberta;  Madison, Wisconsin; or Phnom Phen, Cambodia. It’s a story as much about a man and a city as it is about ourselves and the world we live in. Read that way, you’ll find that not only is there more to tell of Rob Ford, there is a much bigger story to tell all around us.