marketing

Strangling Innovation

October 31, 2019October 31, 2019 Cameron D. Norman 728 Views behavioural economics, design, ecosystem, marketing, Rory Sutherland, service design

Not even the best innovation team can escape bad systems. Without looking at your systems, innovation might just get suffocated.

education & learning innovation marketing

Failure and Learning

October 21, 2019October 21, 2019 Cameron D. Norman 701 Views complexity, evaluation, innovation, learning, measurement, net promoter score, research

Failure deals in absolutes while learning is about discovering possibility. Focusing on the former often leads us to miss the

marketing psychology Toolkit

Presenting Tips for the Anxious Innovator

October 8, 2019October 2, 2019 Cameron D. Norman 714 Views anxiety, communication, knowledge translation, positive psychology, presentation, psychology, tools

The opportunity to teach is a chance to influence others. Here’s some tips and tricks to make that moment better.

behaviour change complexity design thinking innovation marketing social systems systems science systems thinking

The Developmental Evaluation and Design Imperative

July 15, 2013July 15, 2013 Cameron D. Norman 594 Views art, complexity, design, developmental design, developmental evaluation, evaluation, feedback, program planning, psychology, science, sensemaking, social innovation, strategic foresight, systems thinking

Developmental evaluation is an approach to evaluating programs that takes account of complexity and changing conditions, supports innovation, and serves

business marketing social media

Too Much Social Media, Not Enough Social Message

July 30, 2012July 30, 2012 Cameron D. Norman 563 Views Cluetrain manifesto, communication, complexity, Edmund Snow Carpenter, emergence, Facebook, idea markets, knowledge integration, knowledge translation, learning, markets, Marshall McLuhan, media ecology, social media, Twitter, Web 2.0, YouTube

Social media is any networked information technology, tool or platform that derives its content and principal value from user engagement

art & design design thinking innovation marketing

Designing a Social Innovation Wonderwall

July 22, 2012July 22, 2012 Cameron D. Norman 417 Views design, Facebook, Fast Company, football, innovation, inspiration, Kickstarter, Mitch Joel, Oasis, social innovation, sport, Sting

Paying attention to the social, technological, economic and environmental stresses and challenges we face isn’t always conducive to positive thinking

behaviour change complexity marketing systems thinking

Marketing Metaphors of Meaning in Complexity

July 17, 2012July 17, 2012 Cameron D. Norman 684 Views Bruce Mau, complexity, Dave Snowden, design, design thinking, empathy, marketing, metaphor, narrative, public health, public policy, Rory Sutherland, storytelling, systems change, systems thinking, TED, tobacco control

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

behaviour change design thinking health promotion marketing public health

Contemplating Better Public Health: Perspective is Everything

May 31, 2012January 8, 2013 Cameron D. Norman 956 Views cigarette use, contemplative inquiry, design, health promotion, mental health, mindfulness, perception, public health, Rory Sutherland, tobacco control

How might we apply the lessons from cigarette use to mental health promotion? How might we design programs, spaces, places, and social conventions that promote the quiet contemplative acts that come from taking that cigarette break and offer potentially great value to tobacco users without creating harmful effects for others?

Engaging design, complexity and imagining the systems that influence them both might yield considerable insight into how we manage other public health problems and how we might better promote mental health in the protection of physical well-being.