Category: behaviour change

behaviour changebusinesspublic healthsocial mediasystems science

Genetic engineering for your brand

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DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’ to a company or organization, in the same way, it’s applied to biological organisms. Firms like PWC have been at the forefront of this approach, developing organizational DNA assessments and outlining the principles that shape the DNA of an organization. A good brand is an identity that you communicate with yourself and the world around you. A healthy brand is built on healthy DNA.

Tech entrepreneur and writer Om Malik sees DNA as being comprised of those people that form the organization:

DNA contains the genetic instructions used to build out the cells that make up an organism. I have often argued that companies are very much like living organisms, comprised of the people who work there. What companies make, how they sell and how they invent are merely an outcome of the people who work there. They define the company.

The analogy between the DNA of a company as being that of those who make it up is apt because, as he points out, organizations reflect the values, habits, mindsets, and focus of those who run them. For that reason, understanding your organizations’ DNA structure might be critical to shaping the corporate direction, brand and promoting any type of change, as we see from the case of Facebook.

DNA dilemma: The case of Facebook

Facebook is under fire these days. To anyone paying enough attention to the social media giant the issue with Facebook isn’t that it’s happening now, but why it hasn’t happened sooner? Back when the site was first opened up to allow non-university students to have accounts (signaling what would become the global brand it is today) privacy was a big concern. I still recall listening to a Facebook VP interviewed on a popular tech podcast who basically sloughed off any concerns the interviewer had about privacy saying the usual “we take this seriously” stuff but offering no example of how that was true just as the world was about to jump on the platform. I’ve heard that same kind of interview repeated dozens of times since the mid-2000’s, including just nine months before Mark Zuckerberg’s recent ‘mea culpa’ tour.

Facebook has never been one to show much (real) attention to privacy because its business model is all about ensuring that users’ are as open as possible to collect as much data as possible from them to sell as many services to them, through them, about them, and for others to manipulate. The Cambridge Analytica story simply exposed what’s been happening for years to the world.

Anyone who’s tried to change their privacy settings knows that you need more than a Ph.D. to navigate them* and, even then, you’re unlikely to be successful. Just look at the case of Bobbi Duncan and Katie McCormick who were outed as gay to their families through Facebook even though they had locked down their own individual privacy settings. This is all part of what CEO Mark Zuckerberg and the folks at Facebook refer to as “connecting the social graph.”

The corporate biology of addiction

In a prescient post, Om Malik wrote about Facebook’s addiction to its business model based on sharing, openness, and exploitation of its users’ information mere weeks before the Cambridge Analytica story came out.

Facebook’s DNA is that of a social platform addicted to growth and engagement. At its very core, every policy, every decision, every strategy is based on growth (at any cost) and engagement (at any cost). More growth and more engagement means more data — which means the company can make more advertising dollars, which gives it a nosebleed valuation on the stock market, which in turn allows it to remain competitive and stay ahead of its rivals.

Whether he knew it or not, Malik was describing an epigenetic model of addiction. Much emerging research on addiction has pointed to a relationship between genes and addictive behaviour. This is a two-way street where genes influence behaviour and behaviour influences a person’s genes (something called epigenetics). The more Facebook seeks to connect through its model, the more it reinforces the behaviour, the more it feels a ‘need’ to do it and therefore repeats it.

In systems terms, this is called a reinforcing loop and is part of a larger field of systems science called systems dynamics. Systems dynamics have been applied to public health and show how we can get caught in traps and the means we use to get out of them.  By applying an addiction model and system dynamics to the organization, we might better understand how some organizations change and how some don’t.

Innovation therapy

The first step toward any behaviour change for an addiction is to recognize the addiction in the first place. Without acknowledgment of a problem, there can’t be much in the way of self-support. This acknowledgment has to be authentic, which is why there is still reason to question whether Facebook will change.

There are many paths to addiction treatment, but the lessons from treating some of the most pernicious behaviours like cigarette smoking and alcohol suggest that it is likely to succeed when a series of small, continuous, persistent changes are made and done so in a supportive environment. One needs to learn from each step taken (i.e., evaluate progress and outcomes from each step), to integrate that learning, and continue through the inevitable cycling through stages (non-linear change) that sometimes involves moving backward or not knowing where along the change journey you are.

Having regulations or external pressures to change can help, but too much can paralyze action and stymie creativity. And while being motivated to change is important, sometimes it helps to just take action and let the motivation follow.

If this sounds a lot like the process of innovation, you’re right.

Principled for change

Inspiring change in an organization, particularly one where there is a clear addiction to a business model (a way of doing things, seeing things, and acting) requires the kind of therapy that we might see in addiction support programs. Like those programs, there isn’t one way to do it, but there are principles that are common. These include:

  1. Recognize the emotional triggers involved. Most people suffering from addictions can rationalize the reasons to change, but the emotional reasons are a lot harder. Fear, attraction, and the risk of doing things differently can bubble up when you least expect it. You need to understand these triggers, deal with the emotional aspects of them — the baggage we all bring.
  2. Change your mindset. Successful innovation involves a change of practice and a change of mindset. The innovator’s mindset goes from a linear focus on problems, success, and failure to a non-linear focus on opportunities, learning, and developmental design.  This allows you to spot the reinforcing looping behaviour and addiction pathways as well as what other pathways are open to you.
  3. Create better systems, not just different behaviour. Complex systems have path-dependencies — those ruts that shape our actions, often unconsciously and out of habit. Consider ways you organize yourself, your organization’s jobs and roles, the income streams, the system of rewards and recognitions, the feedback and learning you engage with, and composition of your team.  This rethinking and reorganization are what changes DNA, otherwise, it will continue to express itself through your organization in the same way.
  4. Make change visible. Use evaluation as a means to document what you do and what it produces and continue to structure your work to serve the learning from this. Inertia comes from having no direction and nothing to work toward. We are beings geared towards constant motion and making things — it’s what makes us human. Make a change, by design. Make it visible through evaluation and visual thinking – including the ups, downs, sideways. A journey involves knowing where you are — even if that’s lost — and where you’re going (even if that changes).

Change is far more difficult than people often think. Change initiatives that are rooted solely in motivation are unlikely to produce anything sustainable. You need to get to the root, the DNA, of your organization and build the infrastructure around it to enable it to do the work with you, not against you. That, in Facebook terms, is something your brand and its champions will truly ‘Like’.

 

* Seriously. I have a Ph.D. and am reasonably tech literate and have sat down with others with similar educational backgrounds — Ph.D.’s, masters degrees, tech startup founders — and we collectively still couldn’t figure out the privacy settings as a group.

References: For those interested in system dynamics or causal loop modeling, check out this great primer from Nate Osgood at the University of Saskatchewan. His work is top-notch. Daniel Kim has also written some excellent, useful, and practical stuff on applying system dynamics to a variety of issues.

Image credit: Shutterstock used under license.

design thinkingpsychologyresearch

Elevating Design & Design Thinking

 

ElevateDesignLoft2.jpgDesign thinking has brought the language of design into popular discourse across different fields, but it’s failings threaten to undermine the benefits it brings if they aren’t addressed. In this third post in a series, we look at how Design (and Design Thinking) can elevate themselves above their failings and match the hype with real impact. 

In two previous posts, I called out ‘design thinkers’ to get the practice out of it’s ‘bullshit’ phase, characterized by high levels of enthusiastic banter, hype, and promotion and low evidence, evaluation or systematic practice.

Despite the criticism, it’s time for Design Thinking (and the field of Design more specifically) to be elevated beyond its current station. I’ve been critical of Design Thinking for years: its popularity has been helpful in some ways, problematic in others.  Others have, too. Bill Storage, writing in 2012 (now unavailable), said:

Design Thinking is hopelessly contaminated. There’s too much sleaze in the field. Let’s bury it and get back to basics like good design.

Bruce Nussbaum, who helped popularize Design Thinking in the early 2000’s called it a ‘failed experiment’, seeking to promote the concept of Creative Intelligence instead. While many have called for Design Thinking to die, it’s not going to happen anytime soon. Since first publishing a piece on Design Thinking’s problems five years ago the practice has only grown. Design Thinking is going to continue to grow, despite its failings and that’s why it matters that we pay attention to it — and seek to make it better.

Lack of quality control, standardization or documentation of methods, and evidence of impact are among the biggest problems facing Design Thinking if it is to achieve anything substantive beyond generating money for those promoting it.

Giving design away, better

It’s hard to imagine that the concepts of personality, psychosis, motivation, and performance measurement from psychology were once unknown to most people. Yet, before the 1980’s, much of the public’s understanding of psychology was confined to largely distorted beliefs about Freudian psychoanalysis, mental illness, and rat mazes. Psychology is now firmly ensconced in business, education, marketing, public policy, and many other professions and fields. Daniel Kahneman, a psychologist, won the Nobel Prize in Economics in 2002 for his work applying psychological and cognitive science to economic decision making.

The reason for this has much to do with George Miller who, as President of the American Psychological Association, used his position to advocate that professional psychology ‘give away’ its knowledge to ensure its benefits were more widespread. This included creating better means of communicating psychological concepts to non-psychologists and generating the kind of evidence that could show its benefits.

Design Thinking is at a stage where we are seeing similar broad adoption beyond professional design to these same fields of business, education, the military and beyond. While there has been much debate about whether design thinking as practiced by non-designers (like MBA’s) is good for the field as a whole, there is little debate that its become popular just as psychology has.

What psychology did poorly is that it gave so much away that it failed to engage other disciplines enough to support quality adoption and promotion and, simultaneously, managed to weaken itself as newfound enthusiasts pursued training in these other disciplines. Now, some of the best psychological practice is done by social workers and the most relevant research comes from areas like organizational science and new ‘sub-disciplines’ like behavioural economics, for example.

Design Thinking is already being taught, promoted, and practiced by non-designers. What these non-designers often lack is the ‘crit’ and craft of design to elevate their designs. And what Design lacks is the evaluation, evidence, and transparency to elevate its work beyond itself.

So what next?

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Elevating Design

As Design moves beyond its traditional realms of products and structures to services and systems (enabled partly by Design Thinking’s popularity) the implications are enormous — as are the dangers. Poorly thought-through designs have the potential to exacerbate problems rather than solve them.

Charles Eames knew this. He argued that innovation (which is what design is all about) should be a last resort and that it is the quality of the connections (ideas, people, disciplines and more) we create that determine what we produce and their impact on the world. Eames and his wife Ray deserve credit for contributing to the elevation of the practice of design through their myriad creations and their steadfast documentation of their work. The Eames’ did not allow themselves to be confined by labels such as product designer, interior designer, or artist. They stretched their profession by applying craft, learning with others, and practicing what they preached in terms of interdisciplinarity.

It’s now time for another elevation moment. Designers can no longer be satisfied with client approval as the key criteria for success. Sustainability, social impact, and learning and adaptation through behaviour change are now criteria that many designers will need to embrace if they are to operate beyond the fields’ traditional domains (as we are now seeing more often). This requires that designers know how to evaluate and study their work. They need to communicate with their clients better on these issues and they must make what they do more transparent. In short: designers need to give away design (and not just through a weekend design thinking seminar).

Not every designer must get a Ph.D. in behavioural science, but they will need to know something about that domain if they are to work on matters of social and service design, for example. Designers don’t have to become professional evaluators, but they will need to know how to document and measure what they do and what impact it has on those touched by their designs. Understanding research — that includes a basic understanding of statistics, quantitative and qualitative methods — is another area that requires shoring up.

Designers don’t need to become researchers, but they must have research or evaluation literacy. Just as it is becoming increasingly unacceptable that program designers from fields like public policy and administration, public health, social services, and medicine lack understanding of design principles, so is it no longer feasible for designers to be ignorant of proper research methods.

It’s not impossible. Clinical psychologists went from being mostly practitioners to scientist-practitioners. Professional social workers are now well-versed in research even if they typically focus on policy and practice. Elevating the field of Design means accepting that being an effective professional requires certain skills and research and evaluation are now part of that skill set.

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Designing for elevated design

This doesn’t have to fall on designers to take up research — it can come from the very people who are attracted to Design Thinking. Psychologists, physicians, and organizational scientists (among others) all can provide the means to support designers in building their literacy in this area.

Adding research courses that go beyond ethnography and observation to give design students exposure to survey methods, secondary data analysis, ‘big data’, Grounded Theory approaches, and blended models for data collection are all options. Bring the behavioural and data scientists into the curriculum (and get designers into the curriculum training those professionals).

Create opportunities for designers to do research, publish, and present their research using the same ‘crit’ that they bring to their designs. Just as behavioural scientists expose themselves to peer review of their research, designers can do the same with their research. This is a golden opportunity for an exchange of ideas and skills between the design community and those in the program evaluation and research domains.

This last point is what the Design Loft initiative has sought to do. Now in its second year, the Design Loft is a training program aimed at exposing professional evaluators to design methods and tools. It’s not to train them as designers, but to increase their literacy and confidence in engaging with Design. The Design Loft can do the same thing with designers, training them in the methods and tools of evaluation. It’s but one example.

In an age where interdisciplinarity is spoken of frequently this provides the means to practically do it and in a way that offers a chance to elevate design much like the Eames’ did, Milton Glaser did, and how George Miller did for psychology. The time is now.

If you are interested in learning more about the Design Loft initiative, connect with Cense. If you’re a professional evaluator attending the 2017 American Evaluation Association conference in Washington, the Design Loft will be held on Friday, November 10th

Image Credit: Author

complexityeducation & learningpsychologysystems thinking

Complex problems and social learning

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Adaptation, evolution, innovation, and growth all require that we gain new knowledge and apply it to our circumstances, or learn. While much focus in education is on how individuals attend, process and integrate information to create knowledge, it is the social part of learning that may best determine whether we simply add information to our brains or truly learn. 

Organizations are scrambling to convert what they do and what they are exposed to into tangible value. In other words: learn. A 2016 report from the Association for Talent Development (ATD) found that “organizations spent an average of $1,252 per employee on training and development initiatives in 2015”, which works out to an average cost per learning hour of $82 based on an average of 33 hours spent in training programs per year. Learning and innovation are expensive.

The massive marketplace for seminars, keynote addresses, TED talks, conferences, and workshops points to a deep pool of opportunities for exposure to content, yet when we look past these events to where and how such learning is converted into changes at the organizational level we see far fewer examples.

Instead of building more educational offerings like seminars, webinars, retreats, and courses, what might happen if they devoted resources to creating cultures for learning to take place? Consider how often you may have been sent off to some learning event, perhaps taken in some workshops or seen an engaging keynote speaker, been momentarily inspired and then returned home to find that yourself no better off in the long run. The reason is that you have no system — time, resources, organizational support, social opportunities in which to discuss and process the new information — and thus, turn a potential learning opportunity into neural ephemera.

Or consider how you may have read an article on something interesting, relevant and important to what you do, only to find that you have no avenue to apply or explore it further. Where do the ideas go? Do they get logged in your head with all the other content that you’re exposed to every day from various sources, lost?

Technical vs. Social

My colleague and friend John Wenger recently wrote about what we need to learn, stating that our quest for technical knowledge to serve as learning might be missing a bigger point: what we need at this moment. Wenger suggests shifting our focus from mere knowledge to capability and states:

What is the #1 capability we should be learning?  Answer: the one (or ones) that WE most need; right now in our lives, taking account of what we already know and know how to do and our current situations in life.

Wenger argues that, while technical knowledge is necessary to improve our work, it’s our personal capabilities that require attention to be sufficient for learning to take hold. These capabilities are always contingent as we humans exist in situated lives and thus our learning must further be applied to what we, in our situation, require. It’s not about what the best practice is in the abstract, but what is best for us, now, at this moment. The usual ‘stuff’ we are exposed to is decontextualized and presented to us without that sense of what our situation is.

The usual ‘stuff’ we are exposed to under the guise of learning is so often decontextualized and presented to us without that sense of how, whether, or why it matters to us in our present situation.

To illustrate, I teach a course on program evaluation for public health students. No matter how many examples, references, anecdotes, or colourful illustrations I provide them, most of my students struggle to integrate what they are exposed to into anything substantive from a practical standpoint. At least, not at first. Without the ability to apply what they are learning, expose the method to the realities of a client, colleague, or context’s situation, they are left abstracting from the classroom to a hypothetical situation.

But, as Mike Tyson said so truthfully and brutally: “Every fighter has a plan until they get punched in the mouth.”

In a reflection on that quote years later, Tyson elaborated saying:

“Everybody has a plan until they get hit. Then, like a rat, they stop in fear and freeze.”

Tyson’s quote applies to much more than boxing and complements Wenger’s assertions around learning for capability. If you develop a plan knowing that it will fail the moment you get hit (and you know you’re going to get hit), then you learn for the capability to adapt. You build on another quote attributed to Dwight D. Eisenhower, who said:

“I have always found that plans are useless but planning is indispensable.”

Better social, better learning

Plans don’t exist in a vacuum, which is why they don’t always turn out. While sometimes a failed plan is due to poor planning, it is more likely due to complexity when dealing with human systems. Complexity requires learning strategies that are different than those typically employed in so many educational settings: social connection.

When information is technical, it may be simple or complicated, but it has a degree of linearity to it where one can connect different pieces together through logic and persistence to arrive a particular set of knowledge outcomes. Thus, didactic classroom learning or many online course modules that require reading, viewing or listening to a lesson work well to this effect. However, human systems require attention to changing conditions that are created largely in social situations. Thus, learning itself requires some form of ‘social’ to fully integrate information and to know what information is worth attending to in the first place. This is the kind of capabilities that Wenger was talking about.

My capabilities within my context may look very much like that of my colleagues, but the kind of relationships I have with others, the experiences I bring and the way I scaffold what I’ve learned in the past with what I require in the present is going to be completely different. The better organizations can create the social contexts for people to explore this, learn together, verify what they learn and apply it the more likely they can reap far greater benefits from the investment of time and money they spend on education.

Design for learning, not just education

We need a means to support learning and support the intentional integration of what we learn into what we do: it fails in bad systems.

It also means getting serious about learning, meaning we need to invest in it from a social, leadership and financial standpoint. Most importantly, we need to emotionally invest in it. Emotional investment is the kind of attractor that motivates people to act. It’s why we often attend to the small, yet insignificant, ‘goals’ of every day like responding to email or attending meetings at the expense of larger, substantial, yet long-term goals.

As an organization, you need to set yourself up to support learning. This means creating and encouraging social connections, time to dialogue and explore ideas, the organizational space to integrate, share and test out lessons learned from things like conferences or workshops (even if they may not be as useful as first thought), and to structurally build moments of reflection and attention to ongoing data to serve as developmental lessons and feedback.

If learning is meant to take place at retreats, conferences or discrete events, you’re not learning for human systems. By designing systems that foster real learning focused on the needs and capabilities of those in that system, you’re more likely to reap the true benefit of education and grow accordingly. That is an enormous return on investment.

Learning requires a plan and one that recognizes you’re going to get punched in the mouth (and do just fine).

Can this be done for real? Yes, it can. For more information on how to create a true learning culture in your organization and what kind of data and strategy can support that, contact Cense and they’ll show you what’s possible. 

Image credit: Social by JD Hancock used under Creative Commons license.

businessinnovationpsychologyscience & technologysocial systems

The logic of a $1000 iPhone

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Today Apple is expected to release a new series of iPhone handsets with the base price for one set at more than $1000. While many commentators are focusing on the price, the bigger issue is less about what these new handsets cost, but what value they’ll hold. 

The idea that a handset — once called a phone — that is the size of a piece of bread could cost upward of $1000 seems mind-boggling to anyone who grew up with a conventional telephone. The new handsets coming to market have more computing power built into them than was required for the entire Apollo space missions and dwarf even the most powerful personal computers from just a few years ago. And to think that this computing power all fits into your pocket or purse.

The iPhone pictured above was ‘state of the art’ when it was purchased a few years ago and has now been retired to make way for the latest (until today) version required not because the handset broke, but because it could no longer handle the demands placed on it from the software that powered it and the storage space required to house it all. This was never an issue when people used a conventional telephone because it always worked and it did just one thing really well: allowed people to talk to each other at a distance.

Changing form, transforming functions

The iPhone is as much about technology as it is a vector of change in social life that is a product of and contributor to new ways of interacting. The iPhone (and its handset competitors) did not create the habits of text messaging, photo sharing, tagging, social chat, augmented reality, but it also wasn’t just responding to humans desire to communicate, either. Adam Alter’s recent book Irresistible outlines how technology has been a contributor to behaviours that we would now call addictive. This includes a persistent ‘need’ to look at one’s phone while doing other things, constant social media checking, and an inability to be fully present in many social situations without touching their handset.

Alter presents the evidence from a variety of studies and clinical reports that shows how tools like the iPhone and the many apps that run on it are engineered to encourage the kind of addictive behaviour we see permeating through society. Everything from the design of the interface, to the type of information an app offers a user (and when it provides it), to the architecture of social tools that encourage a type of reliance and engagement that draws people back to their phone, all create the conditions for a device that no longer sits as a mere tool, but has the potential to play a central role in many aspects of life.

These roles may be considered good or bad for social welfare, but in labelling such behaviours or outcomes in this way we risk losing the bigger picture of what is happening in our praise or condemnation. Dismissing something as ‘bad’ can mean we ignore social trends and the deeper meaning behind why people do things. By labelling things as ‘good’ we risk missing the harm that our tools and technology are doing and how they can be mitigated or prevented outright.

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Changing functions, transforming forms

Since the iPhone was first launched, it’s moved from being a phone with a built in calendar and music player to something that now can power a business, serve as a home theatre system, and function as a tour guide. As apps and software evolve to accommodate mobile technology, the ‘clunkiness’ of doing many things on the go like accounting, take high-quality photos, or manage data files has been removed. Now, laptops seem bulky and even tablets, which have evolved in their power and performance to mimic desktops, are feeling big.

The handset is now serving as the tether to each other and creates a connected world. Who wants to lug cables and peripherals with them to and from the office when you can do much of the work in your hand? It is now possible to run a business without a computer. It’s still awkward, but it’s genuinely possible. Financial tools like Freshbooks or Quickbooks allow entrepreneurs to do their books from anywhere and tools like Shopify can transform a blog into a full-fledged e-commerce site.

Tools like Apple Pay have turned your phone into a wallet. Paying with your handset is now a viable option in an increasing number of places.

This wasn’t practical before and now it is. With today’s release from Apple, new tools like 3-D imaging, greatly-improved augmented reality support and enhanced image capture will all be added to the users’ toolkit.

Combine all of this with the social functions of text, chat, and media sharing and the handset has now transformed from a device to a social connector, business driver and entertainment device. There is little that can be done digitally that can’t be done on a handset.

Why does this matter?

It’s easy to get wrapped up in all of this as technological hype, but to do so is to miss some important trends. We may have concern over the addictive behaviours these tools engender, the changes in social decorum the phone instigates, and the fact that it becomes harder to escape the social world when the handset is also serving as your navigation tool, emergency response system, and as an e-reader. But these demands to have everything in your pocket and not strapped to your back, sitting on your desk (and your kitchen table) and scattered all over different tools and devices comes from a desire for simplicity and convenience.

In the midst of the discussion about whether these tools are good or bad, we often forget to ask what they are useful for and not useful for. Socially, they are useful for maintaining connections, but they have shown to be not so useful for building lasting, human connections at depth. They are useful for providing us with near-time and real-time data, but not as useful at allowing us to focus on the present moment. These handsets free us from our desk, but also keep us ‘tied’ to our work.

At the same time, losing your handset has enormous social, economic and (potentially) security consequences. It’s no longer about missing your music or not being able to text someone, when most of one’s communications, business, and social navigation functions are routed through a singular device the implications for losing that device becomes enormous.

Useful and not useful/good and bad

By asking how a technology is useful and not useful we can escape the dichotomy of good and bad, which gets us to miss the bigger picture of the trends we see. Our technologies are principally useful for connecting people to each other (even if it might be highly superficial), enabling quick action on simple tasks (e.g., shopping, making a reservation), finding simple information (e.g., Google search), and navigating unknown territory with known features (e.g., navigation systems). This is based on a desire for connection a need for data and information, and alleviating fear.

Those underlying qualities are what makes the iPhone and other devices worth paying attention to. What other means have we to enhance connection, provide information and help people to be secure? Asking these questions is one way in which we shape the future and provide either an alternative to technologies like the iPhone or better amplify these tools’ offerings. The choice is ours.

There may be other ways we can address these issues, but thus far haven’t found any that are as compelling. Until we do, a $1000 for a piece of technology that does this might be a bargain.

Seeing trends and developing a strategy to meet them is what foresight is all about. To learn more about how better data and strategy through foresight can help you contact Cense

Image credits: Author

 

behaviour changeeducation & learningsystems thinking

Learning fails in bad systems

2348137226_2d6536745e_o_Edits.jpgEnormous energy is spent on developing strategies to accomplish things with comparatively little paid to the systems that they are being deployed in. A good strategy works by design and that means designing systems that improve the likelihood of their success rather than fight against them and this is no truer than in the effort to learn on the job.

 

A simple search of the literature — gray or academic — will find an enormous volume of resources on how to design, implement and support learning for action in organizations. At an individual level, there are countless* articles on personal change, self-improvement, and performance ‘hacks’ that individuals can do to better themselves and supposedly achieve more in what they do.

Psychology and related behavioural sciences have spent inordinate time learning how individuals and organizations change by emphasizing specific behaviours, decision processes, and data that can support action. A close inspection will find that relatively few strategies produce consistent results and this has to do less with execution, skill or topic and more with the system in which these strategies are introduced.

To illustrate this, consider the role of learning in the organization and how our strategies to promote it ultimately fail when our systems are not designed to support it.

Knowledge integration: A case study

Consider the example of attending a conference as a means of learning and integrating knowledge into practice.

Surajit Bhattacharya published a primer for how to get value from conferences in medicine, pointing to tips and strategies that a medical practitioner can take such as arriving a day early (so you’re not groggy), planning out your day, and be social. These are all practical, logical suggestions, yet they are premised upon a number of things that we might call system variables. These include:

  • The amount of control you have over your schedule week-to-week.
  • The availability of transportation and accommodation options that suit your schedule, budget, and preferences.
  • The nature and type of work you do, including the amount of hours and intensity of the work you perform in a typical week. This will determine the amount of energy you have and the readiness to be attentive.
  • The volume of email and other digital communications (e.g., messages and updates via social media, chat, project management platforms) you receive on a daily basis and the nature of those kinds of messages (e.g.urgency and importance).
  • The amount and nature of travel required to both attend the event and the amount you had prior to attending the event.
  • The level of rest you’ve had. Sleep amount, timing, and quality all factor into how much rest you get. Add in the opportunity to engage in an activity like walking, exercise or stretching that one might do and we see a number of factors that could influence learning performance.
  • The setting. The lighting, air quality and air flow, seat arrangement, room acoustics, and access to some natural light are all factors in our ability to attend to and engage with a learning event.
  • The quality and format of the content and its delivery. Speaker quality, preparation, content and overall performance will all contribute to the ability to convey information and engage the audience.
  • Food and drink. Are you eating the kinds of foods and beverages that enable your body’s performance? Do you have access to these foods and drinks? Are they served at times that suit your body?
  • Your level of comfort and skill at engaging strangers. This matters if you’re more introverted, dislike small talk, or are not energized by others.

These are all platform issues: those in which motivation and energy can be channeled to focus on and engage with learning content. The fewer of these factors present the greater the energy expenditure needed on the part of the learner.

Learning within systems

W. Edwards Deming noted that most of the issues of performance in any organization were due to processes and systems (estimated to be up to 85% or more) rather than individual employees. While Deming was referring largely to manufacturing contexts, the same might be said for learning.

Consider our example from earlier about the conference. We’ve already outlined the factors that could contribute to learning at the conference itself, but let’s extend the case further to what happens after the conference. After all, a surgeon, engineer, computer programmer, law clerk, or carpenter isn’t going to practice her or his craft at the conference; they’ll do it when they return to regular work.

Now consider what our attendee encounters after they have made the trip home to apply this newfound learning:

  • A backlog of emails, phone messages and other correspondence that has either been left untouched, scantly attended to, or fully managed. In the first case, the backlog might be high and requires a considerable amount of time and energy to ‘catch up’ on upon return, however at least the learner was fully present to perform the many activities suggested byBhattacharya in the earlier article. In the second case, there is a higher than usual amount to attend to and the learner might have been selectively disengaged from the learning event. In the third, the learner returns to usual life without a backlog but may have sacrificed considerable attention toward the usual correspondence than actually learning.
  • A backlog of meetings. Scheduled meetings, calls or other events that require a co-presence (virtual or physical) that were put off due to travel are now picked up.
  • A backlog of administrative tasks. Submitting receipts and conference expenses, regular accounting or administrative tasks are all things that either was left untouched or, in the case of submitting expenses, unlikely or impossible to do until the trip has returned.
  • Fatigue. Sitting in a conference can be exhausting, particularly because of the conditions of the rooms, the volume of content and the break in the routine of every day (which can be energizing, too). Add in any travel issues that might arise and there is a reasonable chance that a person is not in an optimal state to take what they have been exposed to and apply it.
  • The usual organization processes and structures. Are there are opportunities to reflect upon, discuss, and process what has been learned with others and spaces to apply those lessons directly with appropriate feedback? How often have we been exposed to inspiring or practical content only to find few opportunities to apply it in practice upon our return in enough time before the details of the lessons fade?

It’s not reasonable to expect to have optimal conditions in our work much of the time, if ever. However, as you can see there are a lot of factors that contribute to our capacity to learn and the required energy needed to take what we’ve been exposed to and integrate it into our work. The fewer of these situations in place, the greater the likelihood that the investment in the learning experience will be lost.

An organization or individual requires a platform for learning that includes systems that allow for learners to be at their best and to provide a means for them to take what they learn and apply it — if it’s valuable. Otherwise, why invest in it?

This isn’t to say that no good can come from a conference, but if the main focus is on actual learning and the application of knowledge to the betterment of an organization and individual why would we not invest in the platform to make use of that rather than discarding it.

Rethinking our systems

When I was doing evaluation work in continuing medical education I was amazed to see how often learning events were held at 7 or 8 am. The rationale was that this was often tied to shift changes at hospitals and were the one time of day when most physicians were least likely to have other appointments. This was also the time when physicians were either highly fatigued from a night shift or having battled traffic on their commute to work or were planning the rest of their day ahead — all circumstances when they might be least focused on actually learning.

This choice of time was done for scheduling purposes, not for learning purposes. Yet, the stated purpose of continuing education was to promote learning and its various outcomes. Here, the strategy was to expose medical professionals to necessary, quality content to keep them informed and skilled and doing it at a time that appeared most convenient for all is an example of an idea that had logic to it, but ultimately failed in most regards.

How? If one looked at the evaluation data, typically the results suggested this strategy wasn’t so bad. Most often post-event surveys suggested that the overall ratings were consistently high. Yet a closer look at the data yields some questions.

For example, the questions asked to assess impact were things like: did the presenter speak clearly? or did the presenter provide the content they said they would? In most cases, participants were asked if the speaker arrived on time, presented what they said they would, were intelligible and whether there was a chance the learner might find useful what was presented. It had little to no bearing on whether the content was appropriate, impactful or applied in practice. This is because the system for evaluation was based on a model of knowledge transmission: content is delivered to a person and, assuming the content is good, the lesson is learned.

We know this to be among the weakest forms of moving knowledge to action and certainly not something suited to more complex situations or conditions, particularly in health systems. This is still what prevails.

Design for learning

If you’re seeking to promote learning and create a culture where individuals across an organization can adapt, develop, and grow learning requires much more than simply sending people to conferences, hosting seminars, providing books and other materials or watching some instructional videos. Without a means to integrate and promote that new knowledge as part of a praxis, organizations and individuals alike will continue to get frustrated, lag in their efforts to anticipate and respond to changing conditions and will ultimately fail to achieve anything close to their potential.

Designing for learning is as much about a curriculum as the context for how that curriculum is delivered and how learners are set up to engage with it all in their organizations and everyday lives.

*This is literally the case because the volume of new articles being published daily is so high.

If you’re looking to create learning systems in your organization, visit Cense to explore what it can do for you in shaping your strategy and evaluation to support sustainable, impactful learning for complex conditions. 

Image credit: “Platform” by Martin L is licensed under CC BY 2.0

 

behaviour changecomplexitysystems thinking

Reframing change

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Change is one of the few universal constants as things — people, planet, galaxy — are always in some state of movement, even if it’s imperceptible. Change is also widely discussed and desired, but often never realized in part because we’ve treated something nuanced as over-simplified; it’s time to change. 

For something so omnipresent in our universe, change is remarkably mysterious.

Despite the enormous amount of attention paid to the concept of change, innovation, creation, creativity, and such we have relatively little knowledge of change itself. A look at the academic literature on change would suggest that most of human change is premeditated, planned and rational. Much of this body of literature is focused on health behaviours and individual-level change and draws on a narrow band of ‘issues’ and an over-reliance on linear thinking. At the organization level, evidence on the initiation, success, and management of change is scattered, contradictory and generally bereft of clear, specific recommendations on how to deal with change. Social and systems change are even more elusive, with much written on concepts like complexity and system dynamics without much evidence to guide how those concepts are to be practically applied.

Arguments can be made that some of the traditional research designs don’t work for understanding complex change and the need to match the appropriate research and intervention design to the type of system in order to be effective.  These are fair, useful points. However, anyone engaged in change work at the level where the work is being done, managed and led might also argue that the fit between change interest, even intention, and delivery is far lower than many would care to admit.

The issue is that without the language to describe what it is we are doing, seeing and seeking to influence (change) it’s easy to do nothing — and that’s not an option when everything around us is changing.

Taking the plunge

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts

Dogs, unlike humans, never take swim lessons. Yet, a dog can jump into a lake for the first time and start swimming by instinct. Humans don’t fare as well and it is perhaps a good reason why we tend to pause when a massive change (like hopping in a pool or a lake) presents itself and rely both on contemplation and action — praxis — to do many things for the first time. Still, spend any time up near a cottage or pool in the summer and you’ll see people swimming in droves.

The threat of water, change of fear of the unknown doesn’t prevent humans from swimming or riding a bike or playing a sport or starting a new relationship despite the real threats (emotional, physical, and otherwise) that come with all of them.

Funny that we have such a hard time drawing praxis, patience, and sensemaking into our everyday work in a manner that supports positive change, rather than just reactive change. The more we can learn about what really supports intentional change and create the conditions that support that, the more likely we’ll be swimming and not just stuck on the shore.

Whatever it takes

“If you don’t like change, you’re going to like irrelevance even less.”—General Eric
Shinseki, retired Chief of Staff, U. S. Army

“It’s just not a good time right now”

“We’re really busy”

“I’m just waiting on (one thing)”

“We need more information”

These are some of the excuses that individuals and organizations give for not taking action that supports positive change, whatever that might be. Consultants have a litany of stories about clients who hired them to support change, develop plans, even set out things like SMART goals, only to see little concrete action take place; horses are led to water, but nothing is consumed.

One of the problems with change is that it is lumped into one large category and treated as if it is all the same thing: to make or become different (verb) or the act or instance of making or becoming different (noun). It’s not. Just as so many things like waves, moods, or decision-making strategies are different, so too is change. Perhaps it is because we continue to view change as a monolithic ‘thing’ without the nuance that we afford other similarly important topics that we have such trouble with it. It’s why surfers have a language for waves and the conditions around the wave: they want to be better at riding them, living with them and knowing when to fear and embrace them.

What is similar to the various forms that change might take is the threat of not taking it seriously. As the above quote articulates, the threat of not changing is real even if won’t be realized right away. Irrelevance might be because you are no longer doing what’s needed, offering value, or you’re simply not effective. Unfortunately, by the time most realize they are becoming irrelevant they already are.

Whatever it takes requires knowing whatever it takes and that involves a better sense of what the ‘it’ (change) is.

Surfing waves of change

To most of us, waves on the beach are classified as largely ‘big’ or ‘small’ or something simple like that. To a surfer, the conversation about a wave is far more delicate, nuanced and far less simplistic. A surfer looks at things like wind speed, water temperature, the location of the ‘break’ and the length of the break, the vertical and horizontal position of the wave and the things like the length of time it takes to form. Surfers might have different names for these waves or even no words at all, just feelings, but they can discern differences and make adjustments based on these distinctions.

When change is discussed in our strategic planning or organizational change initiatives, it’s often described in terms of what it does, rather than what it is. Change is described as ‘catastrophic‘ or ‘disruptive‘ or simply hard, but rarely much more and that is a problem for something so pervasive, important, and influential on our collective lives. It is time to articulate a taxonomy of change as a place to give change agents, planners, and everyone a better vocabulary for articulating what it is they are doing, what they are experiencing and what they perceive.

By creating language better suited to the actual problem we are one step further toward being better at addressing change-related problems, adapting, and preventing them than simply avoiding them as we do now.

Time to take the plunge, get into the surf and swim around.

 

 

Image credit: June 17, 2017 by Mike Sutherland used under Creative Commons License via Flickr. Thanks for sharing Mike!

behaviour changecomplexitydesign thinkingevaluationpsychology

Exploding goals and their myths

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Goal-directed language guides much of our social policy, investment and quests for innovation without much thought of what that means in practice. Looking at the way ideas start and where they carry us might offer us reasons to pause when fashioning goals and whether we need them at all. 

In a previous article, I discussed the problems with goals for many of the problems being dealt with by organizations and networks alike. (Thanks to the many readers who offered comments and kudos and also alerted me that subscribers received the wrong version minus part of the second paragraph!). At aim was the use of SMART goal-setting and how it made many presumptions that are rarely held as true.

This is a follow-up to that to discuss how a focus on the energy directed toward a goal and how it can be integrated more tightly with how we organize our actions at the outset might offer a better option than addressing the goals themselves.

Change: a matter of energy (and matter)

goal |ɡōlnoun:  the object of a person’s ambition or effort; an aim or desired result • the destination of a journey

A goal is a call to direct effort (energy) toward an object (real or imagined). Without energy and action, the goal is merely a wish. Thus, if we are to understand goals in the world we need to have some concept of what happens between the formation of the goal (the idea, the problem to solve, the source of desire), the intention to pursue such a goal, and what happens on the journey toward that goal. That journey may involve a specific plan or it may mean simply following something (a hunch, a ‘sign’ — which could be purposeful, data-driven or happenstance, or some external force) along a pathway.

SMART goals and most of the goal-setting literature takes the assumption that a plan is a critical success factor in accomplishing a goal.

If you follow SMART, Specific, Measurable, Attainable, Realistic, and Time-bound (or Timely) this plan needs to have these qualities attached to them. This approach makes sense when your outcome is clear and the pathway to achieving the goal is also reasonably clear such as smoking cessation, drug or alcohol use reduction, weight loss and exercise. It’s the reason why so much of the behaviour change literature includes goals: because most of it involves studies of these kinds of problems. These are problems with a clear, measurable outcome (even if that has some variation to it). You smoke cigarettes or you don’t. You weigh X kilograms at this time point and Y kilograms at that point.

These outcomes (goals) are the areas where the energy is directed and there is ample evidence to support means to get to the goal, the energy (actions) used to reach the goal, and the moment the goal is achieved. (Of course, there are things like relapse, temporary setbacks, non-linear changes, but researchers don’t particularly like to deal with this as it complicates things, something clinicians know too well).

Science, particularly social science, has a well-noted publication bias toward studies that show something significant happened — i.e., seeing change. Scientists know this and thus consciously and unconsciously pick problems, models, methods and analytical frameworks that better allow them to show that something happened (or clearly didn’t), with confidence. Thus, we have entire fields of knowledge like behaviour change that are heavily biased by models, methods and approaches designed for the kind of problems that make for good, publishable research. That’s nice for certain problems, but it doesn’t help us address the many ones that don’t fit into this way of seeing the world.

Another problem is much less on the energy, but on the matter. We look at specific, tangible outcomes (weight, presence of cigarettes, etc..) and little on the energy directed outward. Further, these perspectives assume a largely linear journey. What if we don’t know where we’re going? Or we don’t know what, specifically, it will take to get to our destination (see my previous article for some questions on this).

Beyond carrots & sticks

The other area where there is evidence to support goals is from management and study of its/ executives or ‘leaders’ (ie. those who are labelled leaders and might be because of title or role, but whether they actually inspire real, productive followership is another matter). These leaders call out a directive and their employees respond. If employees don’t respond, they might be fired or re-assigned — two outcomes that are not particularly attractive to most workers. On the surface it seems like a remarkably effective way of getting people motivated to do something or reach a goal and for some problems it works well. However, those type of problem sets are small and specific.

Yet, as much of the research on organizational behaviour has shown (PDF), the ‘carrot and stick’ approach to motivation is highly limited and ineffective in producing long-term change and certainly organizational commitment. Fostering self-determination, or creating beauty in work settings — something not done by force, but by co-development — are ways to nurture employee happiness, commitment and engagement overall.

A 2009 study, appropriately titled ‘Goals Gone Wild’ (PDF), looked at the systemic side-effects of goal-setting in organizations and found: “specific side effects associated with goal setting, including a narrow focus that neglects non-goal areas, a rise in unethical behavior, distorted risk preferences, corrosion of organizational culture, and reduced intrinsic motivation.” The authors go on to say in the paper — right in the abstract itself!: “Rather than dispensing goal setting as a benign, over-the-counter treatment for motivation, managers and scholars need to conceptualize goal setting as a prescription-strength medication that requires careful dosing, consideration of harmful side effects, and close supervision.”

Remember the last time you were in a meeting when a senior leader (or anyone) ensured that there was sufficient time, care and attention paid to considering the harmful side-effects of goals before unleashing them? Me neither.

How about the ‘careful dosing’ or ‘close supervision’ of activities once goal-directed behaviour was put forth? That doesn’t happen much, because process-focused evaluation and the related ongoing sense-making is something that requires changes in the way we organize ourselves and our work. And as a recent HBR article points out: organizations like to use the excuse that organizational change is hard as a reason not to make the changes necessary.

Praxis: dropping dualisms

The absolute dualism of goal + action is as false as the idea of theory + practice, thought + activity. There are areas like those mentioned above where that conception might be useful, yet these are selective and restrictive and can keep us focused on a narrow band of problems and activity. Climate change, healthy workplaces, building cultures of innovation, and creating livable cities and towns are not problem sets that have a single answer, a straightforward path, specific goals or boundless arrays of evidence guiding how to address them with high confidence. They do require a lot of energy, pivoting, adapting, sense-making and collaboration. They are also design problems: they are about making the world we want and reacting the world we have at the same time.

If we’re to better serve our organizations and their greater purpose, leaders, managers, and evaluators would be wise to focus on the energy that is being used, by whom, when, how and to what effect at more close intervals to understand the dynamics of change, not just the outcomes of it. This approach is one oriented toward praxis, an orientation that sees knowledge, wisdom, learning, strategy and action as combined processes that ought not be separated. We learn from what we do and that informs what we do next and what we learn further. It’s also about focusing on the process of design — that creation of the world we live in.

If we position ourselves as praxis-oriented individuals or organizations, evaluation is part of regular attending to the systems we design to support goals or outcomes through data and sensemaking. Strategy is linked to this evaluation and the outcomes that emerge from it all is what comes from our energy. Design is how we put it all together. This means dropping our dualisms and focusing more on integrating ourselves, our aspirations and our activities together toward achieving something that might be far greater than any goal we can devise.

Image credit: Author