Giga OM founder and prolific reader Om Malik posted a reflection on his reading habits on his blog that got me thinking about the way we consume, rate and appreciate content online. In this post, Malik shares some of the dialogue he has with the CEO of Pocket, a read-it-later service that allows you to save webpages you’re unable or unwilling to read at the moment you find them. It’s a great service and I love using it, but it is a source of guilt — which is what struck me about the exchange. I, like Malik, am also a voracious book buyer. My ‘to-read’ list is enormous and I am constantly feeling behind or wondering whether I have sufficiently caught up or processing what I need. Talking with others, this is shared and clearly Pocket is aware of this. The metric of words saved and read which, in the case of Om was two novels worth per month, is oddly reassuring that all that content consumed in webpages and tweets and such is adding up to something. The bigger issue and quest might be (a la Dr Strangelove): how to stop worrying and love content.