creativity

Simplifying Design

The gap between design theory and practice can be bridged by getting back to the principle of making it accessible. What is design? There are a lot of definitions of what design is and is not from the utterly perplexing to the complicated and technical. It doesn’t have to be that way. Design is something […]

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Design Psychology and Innovation Fears

Innovation means trying new things and that involves overcoming fear by and through design efforts Of the many barriers to successful innovation, the constellation of fears associated with prototyping and evaluation might be the greatest of them all. This is partly due to the high diving board problem, but also because innovation means learning, making,

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