Bruce Mau

Our Maps and Our Territory: Rethinking Human Centred Design

design, systems thinking / By

Our dependence on digital navigation tools like satnav maps may disconnect us from the broader landscape. Human-centered design, though important, falls short in addressing complex systemic issues. Embracing a shift towards design for living systems may offer better solutions. Relying solely on digital technology may lead to a loss of context and agency, demanding a redesign of design itself.

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Marketing Metaphors of Meaning in Complexity

psychology, systems thinking / By

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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